How to Setup and Create a Business Blog using WordPress

Starting a business blog can be a great way to showcase your expertise, connect with potential customers, and establish your brand as an industry leader. If you’re looking to create a business blog using WordPress, the good news is that it’s relatively simple to set up and get started. Here’s a step-by-step guide to help you get your business blog up and running:

  1. Choose a domain name and hosting provider: The first step in setting up a business blog is to choose a domain name, which is essentially the web address for your blog (e.g., www.yourbusiness.com). You’ll also need to choose a hosting provider, which is a company that will store your blog’s files and makes them accessible to visitors. There are many options for hosting providers, and it’s important to do your research and choose one that offers the features and support you need.
  2. Install WordPress: Once you’ve chosen a domain name and hosting provider, the next step is to install WordPress. This is a free, open-source content management system (CMS) that makes it easy to create and manage a blog or website. Most hosting providers offer one-click WordPress installation, so it’s usually a simple process.
  3. Choose a theme: WordPress comes with a variety of pre-designed themes that you can use to customize the look and feel of your blog. You can choose a theme that matches your business’s branding, or you can customize the colors, fonts, and other design elements to suit your needs.
  4. Add content: Now that you’ve got the basic framework for your business blog set up, it’s time to start adding content. You can create blog posts, pages, and other types of content using the WordPress editor. You can also add media like images and videos to enhance your blog’s visual appeal.
  5. Promote your blog: Once you’ve got a few posts up and running, it’s important to start promoting your blog to attract visitors. You can do this through social media, email marketing, and other tactics. It’s also a good idea to optimize your blog for search engines by using relevant keywords and tags, and by linking to other reputable websites.

Blog Setup

Setting up and creating a business blog using WordPress is a straightforward process that can help you establish your brand, reach new customers or services like Financial Advisors for example, and showcase your expertise. With a little bit of planning and effort, you can have a professional-looking business blog up and running in no time.

How to Promote and Market your Business on Discord – Discord “Boosted Server” Feature

If you’re a business owner, you know how important it is to promote and market your business in order to attract new customers and retain your existing ones. One platform that you may not have considered for marketing your business is Discord.

For those who aren’t familiar with it, Discord is a popular chat and voice communication platform that is often used by gamers, but it has also gained a following among other communities, such as artists, content creators, and even businesses.

Here are some tips on how to promote and market your business on Discord:

  1. Create a Discord server for your business. This will give you a dedicated space on the platform to interact with your customers and potential customers. You can use this space to share updates about your business, offer support, and even host events or promotions.

  2. Use the server to provide customer support. Many businesses use Discord as a way to provide customer support, as it allows for real-time communication and the ability to quickly respond to customer inquiries. You can set up different channels on your server for different types of support, such as sales, technical, or general inquiries.

  3. Offer exclusive discounts and promotions. One way to attract customers to your Discord server is to offer them exclusive discounts and promotions that are only available to members of your server. This could be a discount code that they can use on your website or a special deal that is only available to members of your Discord server.

  4. Host events and contests on your server. Another way to engage with your customers on Discord is to host events and contests. This could be a Q&A session with your team, a trivia contest, or even a virtual event where you offer special deals or giveaways.

  5. Use Discord’s advertising features. In addition to organic promotion on your server, Discord also offers advertising features that can help you reach a wider audience. For example, you can use Discord’s “Boosted Server” feature to promote your server to a wider audience and increase its visibility on the platform.

  6. Server Boosting in discord means a way to upgrade your Discord Server. This allows the user with added benefits and perks of improved streaming qualities and a pool of emojis. This boosting has three stages to it-
    • Level 1 with 2 server boosts
    • Level 2 with 15 server boosts
    • Level 3 with 30 server boosts

Here are the steps listed below steps to boost your Discord server:

  1. Open the Discord app.
  2. Select your server from the sidebar.
  3. Click on your server name to access the Server Settings drop-down menu.
  4. Click on Server Boost.
  5. Make sure everything looks OK, then click Boost This Server.
  6. Select the number of boosts you would like to purchase.
  7. Enter your payment information.
  8. Confirm your purchase.
  9. Your boost is now active.

Server boosting enhances the performance speed and quality but it is entirely up to the user if they want to buy the Server Boost.

By using these tips, you can effectively promote and market your business on Discord and engage with your customers in a new and exciting way. Give it a try and see how it can benefit your business.

Small Business: Instagram Should Not Be Ignored in 2022

I shared the above graph way back in 2017. Instagram has become a critical platform for product marketing, particularly small business. The Instagram platform is evolving and raising the bar. Forward to today and the 2023 forecast below:

Instagram is a great way to tell a story and find customers. Once you’ve got a story going, an audience will grow organically (as pictured above). A key ingredient with Instagram is using # Hashtags to get your business found by customers. Hashtag marketing makes your posts searchable and gets your business found by local & national customers (especially relevant on Instagram where you can post 10+ Hashtags per post). Growing a dedicated following on Instagram won’t happen overnight. But the bright side is that Instagram users are very active and love to engage. The option to switch to an Instagram business account and use Instagram tools for checking insights and running advertisements has been life changing for small business (SMB).

With Instagram ads, you can reach new customers and extend your reach with customizable, trackable advertisements. You can target specific demographics, link to your website and collect valuable user data that can help inform your other social media marketing campaigns. Instagram is the ideal choice for SMB‘s. You can engage with your customers, advertise your products and build awareness for your brand of service!

Pinterest Marketing for Small Business in 2022

Pinterest has seen a huge growth of users in 2020-2021. Pinterest can help certain small business increase their referral traffic from visually rich content which gets published on the site. With the launch of Pinterest for Business Pages, small business brands must take advantage of the platform. Pinterest for Business Pages is essentially its version of Facebook Pages for business. It’s important to note there are personal and business accounts on Pinterest.

The Pinterest business account gives you access to Pinterest’s Built-In Analytics Dashboard as well as the ability to advertise: Promoted Pins, Buyable Pins. Your Pins are optimized for business: Rich Pins and Pin Statistics for each Pin and a business account will get access to new features before a personal account. A Pinterest personal account is ideal if you want to find things. With a personal account, you can still upload your own pins, but you won’t be able to see the statistics on the things you pin.

The good news is that Pinterest is offering the option to either create a new business profile, or convert your existing personal one. This is done through the Pinterest Business Center, where you simply create a new account or click to convert your existing one.

Pinning strategies include “Repinning”, which is a great way of building up new followers, but to be truly influential, you need to pin your own content regularly and before everyone else. Pinterest is a very visual site, but there’s nothing to say that you can’t pin videos on your boards. It’s good to mix up your content a little and provide these links, just to see how exactly your followers react to it.

While your descriptions can go up to 500 characters, the chances of people reading the entire description (unless it’s a competition) is slim. This is especially true when you consider that only a small portion of that description will be visible when you’re browsing boards. It’s best to keep descriptions short and sweet so that both the image and text is easily visible.

Why is Pinterest getting so popular amongst small business brands and Marketing SEO?

According to data released by SimilarWeb also found that Pinterest receives 58.78% of direct desktop traffic and 37.98% from the organic search. They also got 1.4% traffic from referring sites like Amazon and Etsy. Most consumers using Pinterest head straight to the site when looking for inspiration or products to buy, with few visitors from Social, Mail, or Display Advertising.

Finally, and very important! Make sure to verify your website with Pinterest which enables you to become visible in search results (SERPs). To do this, simply add a HTML tag from Pinterest to the header of your website. You have to add an HTML tag to your website’s source code so Pinterest can confirm that you own the website you want to claim. By claiming your website, you get access to analytics for the Pins you publish from your site, the analytics on Pins that other people create from your site and let people know where they can find more of your content. Simple.

Why Small Businesses Need a Mobile Optimized Website ASAP

Yodle and Research Now polled 400 US small businesses. What’s shocking (according to this poll) is that 40% of small businesses have not implemented either a mobile optimized website nor mobile optimized emails or SMS marketing.

There is so much opportunity out there with a mobile optimized website. More traffic, more leads, more product sales, etc. Everyone is mobile (has a smartphone and/or tablet). Over half of web traffic is mobile. Mobile users buy more (according to one Adobe report).

Google favors mobile responsiveness (think search engine placement ranking). If you use Social Media such as Twitter, Facebook, or Pinterest in your small business marketing strategy, referral links off your social media posts mean that incoming website traffic will be accessed via mobile devices. NOT having a mobile optimized website is just leaving money on the table.