How to Setup and Create a Business Blog using WordPress

Starting a business blog can be a great way to showcase your expertise, connect with potential customers, and establish your brand as an industry leader. If you’re looking to create a business blog using WordPress, the good news is that it’s relatively simple to set up and get started. Here’s a step-by-step guide to help you get your business blog up and running:

  1. Choose a domain name and hosting provider: The first step in setting up a business blog is to choose a domain name, which is essentially the web address for your blog (e.g., www.yourbusiness.com). You’ll also need to choose a hosting provider, which is a company that will store your blog’s files and makes them accessible to visitors. There are many options for hosting providers, and it’s important to do your research and choose one that offers the features and support you need.
  2. Install WordPress: Once you’ve chosen a domain name and hosting provider, the next step is to install WordPress. This is a free, open-source content management system (CMS) that makes it easy to create and manage a blog or website. Most hosting providers offer one-click WordPress installation, so it’s usually a simple process.
  3. Choose a theme: WordPress comes with a variety of pre-designed themes that you can use to customize the look and feel of your blog. You can choose a theme that matches your business’s branding, or you can customize the colors, fonts, and other design elements to suit your needs.
  4. Add content: Now that you’ve got the basic framework for your business blog set up, it’s time to start adding content. You can create blog posts, pages, and other types of content using the WordPress editor. You can also add media like images and videos to enhance your blog’s visual appeal.
  5. Promote your blog: Once you’ve got a few posts up and running, it’s important to start promoting your blog to attract visitors. You can do this through social media, email marketing, and other tactics. It’s also a good idea to optimize your blog for search engines by using relevant keywords and tags, and by linking to other reputable websites.

Blog Setup

Setting up and creating a business blog using WordPress is a straightforward process that can help you establish your brand, reach new customers or services like Financial Advisors for example, and showcase your expertise. With a little bit of planning and effort, you can have a professional-looking business blog up and running in no time.

10 Tips for Website Landing Page Optimization

  1. Make sure the landing page loads FAST, otherwise your Google quality score goes in the tank. Desktop Page should take no more than 6 seconds to load. I would avoid Flash at all cost as it adds to load time and its EOL. Your mobile landing page should load in under 5 seconds. Speed matters for conversions. Here is how to check…You can test your website load times at pingdom.
  2. Make it obvious which button to click to complete an action.
  3. Make sure there is white space. This improves the user experience and makes your call to action stand out. Your call to action button (link) should be 20% larger than your logo. Place button at top of page (left). Web readers tend to track through content in a rough F-shaped pattern. So format important images flush left. Display the secondary action below the primary action.
  4. Catchy headline (create a powerful hook) and few exit navigation options. Keep it simple.
  5. Make sure your images are catchy, contextual, and load FAST. Optimize your images! Descriptive image file names, ALT tags, file size, Anchor text.
  6. Privacy policy at bottom of landing page (good for compliance). It’s also a good idea when adding landing pages to the website, submit a new sitemap to Google (via Google Search console).
  7. Check keyword usage. DO NOT spam keywords.
  8. Remove all possible distractions. Your design layout should be very clean, crisp, and clear. Get creative. No stupid redirects. Use a single dominate image or photo.
  9. If you use WordPress and have no experience in optimization, just add a WordPress optimization plugin.
  10. Concentrate on the upper 300 pixels of the page. Half of your visitors will not scroll “below the fold.”