Tag: website

Why is Content Marketing So Crucial?

Besides driving traffic to your corporate website, good content marketing reinforces your brand – your brand becomes a more famous name online as people notice your content and start remarking on it, retweeting it, helping to build you into a household name. These effects “gel” over time and you will see the traffic benefit and the conversions.

Content creation success is measured many ways including:

– Spike in visitor traffic and page views on the specific content.
– The number of Shares, Likes, Pins, Tweets, Forwards.
– Major media mentions and stories covering your business.
– Website ranking (SERPs) increase.
– Conversions or Sales.

Quick Digital Marketing Campaign Basics

Planning. Who is your target market? Which ways are you going to promote it? Be social-Facebook, Twitter, LinkedIn? Pinterest? Google? Etc.Possible uses of QR codes? SMS mobile promotion?

Keywords.You will need the list for # hashtags, long tail keywords, etc.

Competitors. List top competitors. List their # hashtags, social media accounts, blogs.

Website. Get your website ready. SEO. Conversion paths. Landing pages. Evaluate your website vs competitors. Make notes on keywords, hotspots (clicks) on your website and competitors, check and build your back links according to your
new campaign.

Measure. Measure. Measure. Measure results! Measure “mentions” and social media engagement. measure conversions. Retweets. Likes. Comments. Good tools include Radian6, PostRank, Trackur, Social Mention, TwentyFeet, Google Analytics, Google Trends.

Can Your Website Monetize?

A great, short, straight to the point article on “six questions for analyzing a website” over at Seth Godin’s blog.

If your interested in monetizing your website, do the math first.

  • What’s the revenue per visit? (RPM)
  • What’s the cost of getting a visit?
  • Is there a viral co-efficient?
  • What’s the cost of a visitor?
  • Are there members/users?
  • What’s the permission base and how is it changing?

Quick Blub: Stake Your Social Media Name Now

Knowem.comRemember the circus of cyber squatting domain names back in the day? Everyone was scrambling to own their domain names before cyber squatters owned them and held them for ransom $$$. A new service called “knowem?” checks and registers your brand name, username or vanity URL in the Social Media space (websites). I just registered my company. Register before the Social Media land grab comes of age. Do it now or someone will hold you and your company hostage. Its a great service that will do all the time consuming username registering for you.