Besides driving traffic to your corporate website, good content marketing reinforces your brand – your brand becomes a more famous name online as people notice your content and start remarking on it, retweeting it, helping to build you into a household name. These effects “gel” over time and you will see the traffic benefit and the conversions.
Content creation success is measured many ways including:
– Spike in visitor traffic and page views on the specific content.
– The number of Shares, Likes, Pins, Tweets, Forwards.
– Major media mentions and stories covering your business.
– Website ranking (SERPs) increase.
– Conversions or Sales.