Uncategorized – Page 2 – Online Marketing Juice

Beacons vs Linktree “link in bio” Tools Review

Linktree and Beacons are both tools that allow users to create a single link that directs visitors to multiple destinations. Linktree is a platform that allows users to create a customizable landing page with clickable links to various social media profiles and other online resources. Beacons, on the other hand, is a tool that enables users to create a single link that can be shared across various social media platforms and direct users to a customizable landing page with clickable links to various resources.

Both Linktree and Beacons are useful for individuals and businesses who want to provide easy access to their online presence and resources from a single link. Linktree is especially popular among influencers and content creators as it allows them to showcase their various social media profiles and online resources in a visually appealing way. Beacons, on the other hand, is more geared towards businesses and organizations as it offers features such as the ability to track clicks and conversions and customize the look and feel of the landing page.

How do you start a Linktree?

Go to the Linktree website (https://linktr.ee/) and click on the “Sign Up” button in the top right corner.
Enter your email address and create a password to create a Linktree account.
Once you have signed up, you will be taken to the Linktree dashboard. Here, you can customize the appearance of your Linktree by selecting a theme and adding your profile picture and bio.
To add links to your Linktree, click on the “Add a Link” button and enter the name of the link and the URL. You can also add links to your social media profiles and other online resources.
Once you have added all the links you want to include, click on the “Save” button to apply the changes.
To share your Linktree with others, click on the “Copy Link” button to copy the Linktree URL to your clipboard. You can then paste this URL into an email, social media post, or anywhere else you want to share it.

That’s it! Your Linktree is now set up and ready for visitors. You can always go back to the Linktree dashboard to make changes or add more links as needed.

How do you start a Beacon?

Beacons.ai is a platform that allows businesses to create and manage personalized, automated messaging campaigns for customer engagement. To start using Beacons.ai, follow these steps:

Go to the Beacons.ai website (https://www.beacons.ai/) and click on the “Sign Up” button in the top right corner.
Enter your email address and create a password to create a Beacons.ai account.
Once you have signed up, you will be taken to the Beacons.ai dashboard. Here, you can create your first campaign by clicking on the “Create Campaign” button.
Choose the type of campaign you want to create (such as a welcome message or abandoned cart recovery), and follow the prompts to set up the campaign. This may involve selecting the messaging channel (such as email or SMS), setting up the trigger for the message (such as when a customer subscribes to your newsletter), and customizing the content of the message.
Once you have set up your campaign, click on the “Start Campaign” button to activate it.
You can monitor the performance of your campaigns and make changes as needed from the Beacons.ai dashboard.

That’s it! You are now ready to start using Beacons.ai to engage with your customers and drive business growth.

Overall, both Linktree and Beacons are useful tools for directing users to various online resources from a single link. Linktree is more geared toward individuals and content creators, while Beacons is more geared toward businesses and organizations. It ultimately comes down to personal preference and the specific needs of the user.

The Pros and Cons of Opening a Shopify Store

Starting an e-commerce business can be a great way to reach customers all around the world, and Shopify is a popular platform for building and managing online stores. However, like any business venture, opening a Shopify store comes with its own set of pros and cons.

Pros of Opening a Shopify Store:

Ease of use: Shopify is designed to be user-friendly, with an intuitive interface and a range of tools to help you manage your store. This makes it a good option for those who are new to e-commerce or don’t have a lot of technical expertise.
Wide range of features: Shopify offers a wide range of features that can help you manage and grow your business. These include tools for managing inventory, processing orders, and tracking shipping, as well as marketing and analytics tools to help you understand your customers and target your marketing efforts.
Customization options: Shopify allows you to customize the look and feel of your store, including the layout, color scheme, and logo. This can help you create a store that aligns with your brand and stands out from the competition.
Payment processing: Shopify integrates with a wide range of payment gateways, so you can accept payments from customers around the world.

Cons of Opening a Shopify Store:

Monthly fees: Shopify charges a monthly fee for its services, which can be a significant cost for small businesses. There are different pricing plans available, but the cost can add up over time.
Limited control over website hosting: When you use Shopify, you don’t have direct control over the servers that host your website. This means you’re limited in the changes you can make to your website’s infrastructure and may have to rely on Shopify’s support team to make certain changes.
Transaction fees: In addition to the monthly fees, Shopify also charges a transaction fee on each sale made through the platform. This fee varies depending on the pricing plan you choose, but it can be a significant cost for businesses with high sales volume.
Limited control over design: While Shopify does offer a range of customization options, you may find that you’re limited in the changes you can make to the overall design of your store. If you want more control over the look and feel of your website, you may need to use custom coding or hire a developer.

Overall, opening a Shopify store can be a great way to start an e-commerce business, but it’s important to weigh the pros and cons carefully to decide if it’s the right fit for your business.

Unleash the Power of Discord: How to Take Your Business to the Next Level with the ‘Boosted Server’ Feature and Proven Strategies for Marketing on Discord

If you’re a business owner, you know how important it is to promote and market your business in order to attract new customers and retain your existing ones. One platform that you may not have considered for marketing your business is Discord.

For those who aren’t familiar with it, Discord is a popular chat and voice communication platform that is often used by gamers, but it has also gained a following among other communities, such as artists, content creators, and even businesses.

Here are some tips on how to promote and market your business on Discord:

Create a Discord server for your business. This will give you a dedicated space on the platform to interact with your customers and potential customers. You can use this space to share updates about your business, offer support, and even host events or promotions.
Use the server to provide customer support. Many businesses use Discord as a way to provide customer support, as it allows for real-time communication and the ability to quickly respond to customer inquiries. You can set up different channels on your server for different types of support, such as sales, technical, or general inquiries.
Offer exclusive discounts and promotions. One way to attract customers to your Discord server is to offer them exclusive discounts and promotions that are only available to members of your server. This could be a discount code that they can use on your website or a special deal that is only available to members of your Discord server.
Host events and contests on your server. Another way to engage with your customers on Discord is to host events and contests. This could be a Q&A session with your team, a trivia contest, or even a virtual event where you offer special deals or giveaways.
Use Discord’s advertising features. In addition to organic promotion on your server, Discord also offers advertising features that can help you reach a wider audience. For example, you can use Discord’s “Boosted Server” feature to promote your server to a wider audience and increase its visibility on the platform.
Server Boosting in discord means a way to upgrade your Discord Server. This allows the user with added benefits and perks of improved streaming qualities and a pool of emojis. This boosting has three stages to it-

- Level 1 with 2 server boosts
- Level 2 with 15 server boosts
- Level 3 with 30 server boosts

Here are the steps listed below steps to boost your Discord server:

Open the Discord app.
Select your server from the sidebar.
Click on your server name to access the Server Settings drop-down menu.
Click on Server Boost.
Make sure everything looks OK, then click Boost This Server.
Select the number of boosts you would like to purchase.
Enter your payment information.
Confirm your purchase.
Your boost is now active.

Server boosting enhances the performance speed and quality but it is entirely up to the user if they want to buy the Server Boost.

By using these tips, you can effectively promote and market your business on Discord and engage with your customers in a new and exciting way. Give it a try and see how it can benefit your business.

2 Critical Google Website Ranking Factors You Need to Know

Mobile-friendliness has been a ranking factor on mobile since 2015. When Google moved to mobile-first indexing in 2019, website mobile friendliness became a ranking factor on desktop as well. Use the Mobile Usability report in the Google Search Console to see if your website has usability problems when viewed on mobile devices. After successfully making your website mobile responsive, you need to perform a responsive test online on multiple devices like Mobile Phones, Tablets, Laptops, and Desktops to ensure the mobile responsive web design and that content and images are adapting themselves as per the screen size in which they are being viewed on. A good plan is half of your success. This is why planning ahead for every little part of your mobile responsive website design is crucial.
HTTPS improves security for your website’s visitors and has been a “lightweight” Google ranking signal since 2014. If your website doesn’t use HTTPS, you’ll see a “not secure” warning in your browser. HTTPS is a way to encrypt information that you send between a browser and a web server. So, if your site doesn’t have SSL certificates and is on HTTPS, then now would be a good time to update.

Why Reddit is a Sneaky Good Ad Marketing Platform

With 52 million daily active users, Reddit is one platform you shouldn’t overlook when it comes to marketing your business. Reddit is a powerful Ad Marketing tool as the site talks about everything from politics to technology news and entertainment topics like Game Of Thrones. These users are potential customers, so it pays off to advertise on Reddit if you’re looking for brand exposure or promotion for your products or services.

This month (October), Reddit has made new enhanced features for its Ads Manager which will improve how advertisers manage their campaigns on the platform. Among the changes, Reddit has introduced a new Audience Manager tool, enabling advertisers to create, edit, delete and reuse audiences across their Reddit ad account. Further features include:

This new Reddit Support chat module is accessible on every page of the Ads Manager, as well as in the Reddit Ads Help Center.
The Reddit Pixel Helper is a wizard-style experience in the ads dashboard that streamlines the pixel setup process to help new performance-focused advertisers integrate the Reddit Pixel, which lets them measure their campaign success, optimize campaigns, and retarget high-value customers.
Testing campaigns and signing up will now be easier for advertisers. Reddit is introducing an advertising credit so that advertisers can learn more about the company’s advertising solutions and test Reddit as a channel for their business.
The company has added more than 1000 new targetable communities to the Reddit Ads Manager.
User interface updates that have been implemented over the course of the year include updated navigation, a revamped sign-up page, and an updated metrics modal that separates events and metrics.
The Audience Manager tool allows advertisers to edit, delete, create and reuse audiences across their Reddit ad accounts.
Advertisers can now update the creatives of an existing ad right on the ‘Edit Ad’ page, allowing them to quickly make changes to their campaigns.

Reddit self-serve ads can be a powerful element of the overall marketing strategy for your small, medium, and corporate business. Reddit can offer social media advertisers advantages compared to some of the more established ad channels like Meta or Twitter. Reddit can offer advertisers Highly-Engaged Audiences at a lower cost. Less competition on the Reddit ad platform means you can expect CPMs (cost per thousand) and CPCs (cost per click) that are considerably lower than your main social advertising networks. If you’re looking for an alternative platform to advertise, Reddit is sneaky good Advertising and PPC’s best-kept secret as millions of users are actively researching their topics of interest at this very moment.

From Clicks to Conversions: The Science of Turning Likes Into Sales on Social Media

Are you getting clicks & likes but no conversions (sales or leads)?

Clicks and likes are forms of engagement. Whenever a user clicks on a social media post, that user is engaging it in some way. On most social media platforms, there is no way to quantify just how interested a user is in your brand other than counting the number of times they’ve engaged it.

Conversions are the end goal of all social media strategies, whether it’s branding, product sales, or service leads. If you have an online store, one of your conversion goals could be to get people to purchase something from your store. Let’s say someone clicks on your Twitter profile and then purchases something from your store. That’s a social media conversion. If you have a Financial Planner (CFP) or Advisor service, a key conversion goal is to get people interested in your service to fill out an information form on your website. Again, let’s say someone clicks on your Twitter profile that links them back to your website landing page where they fill out their contact information. That’s a social media conversion.

How do you convert on social media? A few basic ways (as stated above) are:

Add a link in your profile that when clicked, leads to your product shopping page (cart). Make sure your product landing page is mobile-friendly.
For services, add a link in your profile that when clicked, links them to your website contact submission form. Make sure your website contact submission form is mobile-friendly.
Use Hashtags. Hashtags are a proven way to increase traffic to your content and to your website. Make sure that you’re using social media hashtags that are relevant to your business. Don’t overstuff with Hashtags (looks spammy). Use 2-3 Hashtags per post.
Your audience definitely wants to see engaging content from you. They also want to be able to connect with you as well. Your social media conversions will improve if you are commenting, liking, and sharing.
Include compelling calls to action working on your social media posts. Asking for followers to check out your recent promotions or product/service discounts is a call to action.

Last but not least, track your social media metric traffic back to your website or the product page. Using tools such as Google Analytics, or social analytics tools such as Keyhole, Sprout Social, and Hootsuite also allows you to identify the type of creative and messaging (posts) that performs best. Don’t wait to go viral. Grind. Persistence. Put in the work. Play the long game. Share your content across social platforms. All it takes is one of your followers to share a content post and the conversion amplification may go 2x.

How to Build Your Business (or Services) Online. Start a Blog!

If you’re looking to build your business (or Services) presence online, add a blog to your website and start posting short-form articles.

Once you added a blog section (page) to your website, start posting 1-2 times per week. Where do you start? Some ideas for short-form articles posts include:

Product (services) centric posts. Try writing around your product (services) features and benefits. The uniqueness of a product or service can set it apart from the competition. Features can communicate the capability of a product or service. But features are only valuable if customers see those particular features as valuable. You want products or services with features that customers perceive as valuable benefits. By highlighting benefits in blog post efforts, you’ll increase your website traffic as well as leads or sales.
Grab content out of product user guides or white papers.
Post product hacks (tips & tricks).
Post snippets from outside product reviews and link to that original article. Linking to an outside product review will create “social proof”.
Post press releases. Add numerous images to liven up the article. Even though press releases can be very boring, it’s easy to “cut and paste” them into a blog post, and they help with website SEO (keywords in posting PRs).

Once you start posting to your blog, share them across your business social media platforms. If you don’t have a business (services) Twitter, LinkedIn, Facebook, Instagram, or Pinterest page, set one up ASAP.

Whether you own a Financial Services firm or a company that sells XYZ products, adding a blog to your website is CRUCIAL to lead generation or product sales.

Do something instead of killing time. Because time is killing you.