- 79% of Twitter users like to discover what’s new, making it the top platform for discovery
- People spend 26% more time viewing ads on Twitter than on other leading platforms
- 53% of people on Twitter are more likely to be the first to buy new products
- As of 2020, Twitter has 152 million monetizable daily users (up 21% year over year)
- 22% of U.S. adults use Twitter
- Number of monthly active users (MAUs): 330 million; number of daily active users: 152 million (Omnicore)
- Number of tweets sent per day: approximately 500 million (Omnicore)
- Around one-in-five U.S. adults (22%) say they use Twitter
Yodle and Research Now polled 400 US small businesses. What’s shocking (according to this poll) is that 40% of small businesses have not implemented either a mobile optimized website nor mobile optimized emails or SMS marketing.
There is so much opportunity out there with a mobile optimized website. More traffic, more leads, more product sales, etc. Everyone is mobile (has a smartphone and/or tablet). Over half of web traffic is mobile. Mobile users buy more (according to one Adobe report).
Google favors mobile responsiveness (think search engine placement ranking). If you use Social Media such as Twitter, Facebook, or Pinterest in your small business marketing strategy, referral links off your social media posts mean that incoming website traffic will be accessed via mobile devices. NOT having a mobile optimized website is just leaving money on the table.
Social Media Analytics tracks your progress, helps you better allocate your time, and you get to see a bigger part of the whole picture. Social Media Analytic tools such as Google Analytics, Hootsuite, Hubspot, Sprout Social, UberVU measure exactly what the ROI is of some of your social media outputs. If your not measuring your Social Media efforts, your wasting valuable marketing time.
Whether you like it or hate it or …………have no time for yet ANOTHER Social Platform, you now must get on G+ social network.
Google is starting to rank social “signals” from its G+ content. That means your service, business or corporation must establish a G+ strategy to even keep your Google rankings or to increase it. G+ has now become a priority for SEO’s and Social Media marketers. Period.
As the owner of a Subaru Outback wagon I am a brand advocate because I believe it’s a great car. I decided to join their Facebook page as a loyal customer and there was a lesson there for all brands to learn. It comes down to the principle that you need to monitor your social media around the clock but more importantly you need to respond in real Internet time not when you find it convenient.
Social media can be a key driver of short-term traffic.
Basic analytical stuff but still good advice.
- FaceBook (encourage Likes and Shares)
- Twitter (create robust profiles that link-back to your company website)
- LinkedIn (many forums you can promote your business)
- YouTube (create marketing & product videos to technical support “how to” solutions)
- StumbleUpon (StumbleUpon now accounts for more than 50% of all referral traffic from the top social media sites)
- Wikipedia (The key to getting traffic from Wikipedia is to simply post external and reference links)
- Blogs (base your blog on the WordPress or Tumblr platform. The “reblog” strategy helps generate traffic. Post at least one blog post a day. Don’t have blog content? Pull some content out of existing white papers, or marketing collateral)
- Forums (get active in your online community!)
- Social News Sites such as digg, reddit, Slashdot, etc.
- Q & A Sites such as Yahoo Answers, Quora, Answers.com, etc.
- Document Sharing Sites such as Scribd, docstoc, slideshare (generate good content that people will want to share)
- Check-in sites such as foursquare
These Social Media sites create “signals” to Google in which they take into account when ranking search results. They also push enormous amounts of traffic back to your website. An active social media presence creates branding opportunities as well as goodwill for your customers (think customer support). In cases of PR messaging, social media delivers instantly.
Because its a great business networking platform for self-promotion, branding, advertising, sales, and multimedia interaction. Why? Why spend the money and time? Below are a few basic reasons (stats):
1. 93% of adult US Internet users are on Facebook. (source: BlogHer, April 2011)
2. Facebook is overtaking Google and Yahoo in total time spent online. (source: ComScore, August 2011)
3. More than half of B2B marketers agree that Facebook is an effective marketing tool. (source: Outsell, December 2009)
4. More than half of small businesses agree that Facebook is beneficial to their business. (source: Ad-ology, November 2010)
5. 67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel. (source: HubSpot State of Inbound Marketing Report 2011)
6. One out of every eight minutes online is spent on Facebook. (source: ComScore, February 2011)
The demographics are almost limitless for all different products and services. Just a simple Facebook fan page will work. A fan page is an official page for a brand on Facebook. A Facebook page is created and other users can become fans of the page. Put a linkback to your website and its yet another way to increase traffic.