Tag: followers

Learn how to optimize for the recent Twitter algorithm changes and increase your success on the platform!

Hey, Twitter fam! If you’re wondering how to stay on top of the latest Twitter algorithm change, you’re in the right place!

Twitter recently opened a portion of its source code to public inspection, including the algorithm it uses to recommend tweets in users’ timelines. Here’s what you need to know to boost your engagement on the platform:

Likes and retweets are your best friends! The algorithm gives them a huge boost, while replies only get a small one. So make sure to aim for more likes and retweets if you want to increase your reach.

Images and videos are also super helpful! They can give you a nice 2X bump boost, so be sure to add them to your tweets.

But here’s the kicker: external links can hurt your engagement unless you have enough of them. To avoid getting marked as spam, try saying “check out the link in bio” instead of adding the link in your tweet. This way, visitors will go to your bio and click on your “link in bio” or “linktree” instead.

Also, steer clear of mutes, blocks, unfollows, spam reports, and abuse reports. They can all hurt your engagement, and we definitely don’t want that!

Twitter Blue can give you a healthy boost, so paying the monthly fee might be worth it if you're up for it.

And finally, watch your language! The algorithm penalizes made-up words and misspellings, so make sure your hashtags and tweets are crystal clear.

Making up words or misspellings hurts! Words that are identified as “unknown language” are given 0.01, which is a HUGE penalty. Anything under 1 is bad. Really bad. My guess is that made-up hashtags will be a huge penalty! Example: #Mondaymusings, #realestatebroker, #fancialanalyst. These are 2 words that are put together for the hashtag and the algo considers it “unknown language”.

Mutes and unfollows hurt. All of the following hurt your engagement:

    • Mutes
    • Blocks
    • Unfollows
    • Spam reports
    • Abuse reports

Followers, engagement & user data are the three data points. If you take away anything, remember this – the models take in these inputs:

    • Likes, retweets, replies: engagement data
    • Mutes unfollows, spam reports: user data
    • Who follows you: the follower graph (not shown here).

How to optimize for the algorithm

    • Likes, then retweets, then replies. You are clustered posting outside it hurts. Each like gets a 30X boost. Each retweet a 20X boost. Each reply only gets a 1X boost.
    • Links hurt. Mutes & unfollows hurt.
    • Misinformation is down-ranked
    • Images & Videos help
    • Blue extends the reach
    • Making up words or misspellings hurts

To sum it up, remember that the algorithm takes into account your likes, retweets, replies, mutes, unfollows, and user data. So focus on likes and retweets, avoid external links, and watch your language to optimize your engagement on Twitter.

Happy tweeting!

How to Measure (ROI) Social Media Campaigns in 2022

Before starting any Social Media effort you must DEFINE your goals and targets (KPIs). A lot of these KPIs you can track from a CRM like HootSuite, HubSpot, Salesforce, or Sprout Social.

Basic Social Media Campaign KPI’s (Tangible) measurements:

  1. Product sales or qualified leads. New customers acquired. Not included: “converted leads” which are the responsibility of the sales organization or account manager.
  2. Increased revenue, and/or market share.
  3. Content Post CTR (Click-through rate) through Social Media platform.
  4. Site traffic (clicks back to website from a Social platform) or “sessions” by Social Media source

These are just a few basic metrics that you can use to measure your Social Media campaigns. So how do you measure the ever important “non-tangible” Social Media ROI?

  1. The quality of “buzz” or change in sentiment. Think Twitter buzz or the quality/quantity of blog feedback/comments. Develop an in-house engagement metric.
  2. Amount of relevant people handling digital content.
  3. Amount of “followers” or new members after a social media campaign. Not everyone’s social media goals is to sell product. Could be a branding goal or a service type goal.
  4. ReTweets
  5. Impressions
  6. Likes
  7. Connections

In the end, Social Media campaign goals must lead to increased revenue, SEO rankings (Google, and Bing are using “social signals” to help them rank), leads, branding/loyalty, or better service. It’s easy to present the tangible information to your boss or client. Make sure the non-tangible information is measured as well.

How to Measure (ROI) Non-Tangible Social Media Campaigns

Before starting any Social Media effort you must DEFINE your goals and targets.

Basic Social Media Campaign KPI’s (Tangible) measurements:

1. Product sales or qualified leads. New customers acquired. Not included: “converted leads” which are the responsibility of the sales organization or account manager.
2. Increased SERP ranking.
3. Increased revenue, and/or market share.
4. CTR (Click-through rate), etc.

These are just a few basic metrics that you can use to measure your Social Media campaigns. So how do you measure the ever important “non-tangible” Social Media ROI?

1. The quality of “buzz” or change in sentiment. Think Twitter buzz or the quality/quantity of blog feedback/comments. Develop an in-house engagement metric.
2. Amount of relevant people handling digital content.
3. Amount of “followers” or new members after a social media campaign. Not everyone’s social media goals is to sell product. Could be a branding goal or a service type goal.

In the end, Social Media campaign goals must lead to increased revenue, SERP rankings, leads, branding/loyalty, or better service. It’s easy to present the tangible information to your boss or client. Make sure the non-tangible information is measured as well.

Twitter musings

TwitterTraditional carpet bombing advertising does not work well in social media networks. Heavy PR (one on one) conversational marketing is too costly. Your spending too much money, time and resources to get to the influencers. Brands who want to be effective with their scarce resources (budgets & marketing department personal), NEED to find out who is the top 5-10 influencer in their market and focus their one on one (conversational) marketing primarily on them.

A few examples of brands & Influencers taking advantage of Twitter: Shaq (THE_REAL_SHAQ), Lance Armstrong (lancearmstrong), MC Hammer (MCHammer), Walt Mossberg (waltmossberg). Get to these guys be it product reviews or endorsements, the larger the social media ROI. Have you seen how many “followers” these guys have on Twitter? It’s ridiculous. Not that the quantity of followers makes all the difference, focus on the “quality” of the followers as well.