Twitter defines it as “Times a user is served a Tweet in timeline or search results.” Think of it as the broadest possible metric for a social post. Example – when you drive past a “Billboard” on a highway and you glance over at it. That’s considered an Impression. Billboard being a user Twitter post.
What is a Twitter Impression?

Published by Online Marketing Juice
Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: Crucial to Social Media use for Financial Advisors. "Open to new clients" Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer. View all posts by Online Marketing Juice