Twitter defines it as “Times a user is served a Tweet in timeline or search results.” Think of it as the broadest possible metric for a social post. Example – when you drive past a “Billboard” on a highway and you glance over at it. That’s considered an Impression. Billboard being a user Twitter post.
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Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: Crucial to Social Media use for Financial Advisors.
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