Learn how to optimize for the recent Twitter algorithm changes and increase your success on the platform!

Twitter programing

Hey, Twitter fam! If you’re wondering how to stay on top of the latest Twitter algorithm change, you’re in the right place!

Twitter recently opened a portion of its source code to public inspection, including the algorithm it uses to recommend tweets in users’ timelines. Here’s what you need to know to boost your engagement on the platform:

Likes and retweets are your best friends! The algorithm gives them a huge boost, while replies only get a small one. So make sure to aim for more likes and retweets if you want to increase your reach.

Images and videos are also super helpful! They can give you a nice 2X bump boost, so be sure to add them to your tweets.

But here’s the kicker: external links can hurt your engagement unless you have enough of them. To avoid getting marked as spam, try saying “check out the link in bio” instead of adding the link in your tweet. This way, visitors will go to your bio and click on your “link in bio” or “linktree” instead.

Also, steer clear of mutes, blocks, unfollows, spam reports, and abuse reports. They can all hurt your engagement, and we definitely don’t want that!

Twitter Blue can give you a healthy boost, so paying the monthly fee might be worth it if you're up for it.

And finally, watch your language! The algorithm penalizes made-up words and misspellings, so make sure your hashtags and tweets are crystal clear.

Making up words or misspellings hurts! Words that are identified as “unknown language” are given 0.01, which is a HUGE penalty. Anything under 1 is bad. Really bad. My guess is that made-up hashtags will be a huge penalty! Example: #Mondaymusings, #realestatebroker, #fancialanalyst. These are 2 words that are put together for the hashtag and the algo considers it “unknown language”.

Mutes and unfollows hurt. All of the following hurt your engagement:

    • Mutes
    • Blocks
    • Unfollows
    • Spam reports
    • Abuse reports

Followers, engagement & user data are the three data points. If you take away anything, remember this – the models take in these inputs:

    • Likes, retweets, replies: engagement data
    • Mutes unfollows, spam reports: user data
    • Who follows you: the follower graph (not shown here).

How to optimize for the algorithm

    • Likes, then retweets, then replies. You are clustered posting outside it hurts. Each like gets a 30X boost. Each retweet a 20X boost. Each reply only gets a 1X boost.
    • Links hurt. Mutes & unfollows hurt.
    • Misinformation is down-ranked
    • Images & Videos help
    • Blue extends the reach
    • Making up words or misspellings hurts

To sum it up, remember that the algorithm takes into account your likes, retweets, replies, mutes, unfollows, and user data. So focus on likes and retweets, avoid external links, and watch your language to optimize your engagement on Twitter.

Happy tweeting!

Author: Online Marketing Juice

Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: HubSpot Academy Social Media Certified. "Open to new clients" Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer.

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