I get this question all the time from Financial Advisors. Why do I need to “follow” back people I don’t know on my Social Media platforms?
Answer: Because it makes these new followers feel good. New followers also may become a future client! Why do you want them to feel good? = RETWEETS and SHARES! You want them to feel good as they follow and read your original content (and random musings) on social media. Better yet, if they retweet or share the post it will “amplify” the content post reach.
Social Media post amplification can drive new visitors (prospective clients) back to your website and into the client funnel where they will ultimately fill out a contact form and generate a lead.