Social Media Post Lifespan for 2023

Tweet post lifespan = 15 minutes (Avg.)

Facebook post lifespan = 6 hours

LinkedIn post lifespan = 24 hours

YouTube post lifespan = 20+ days

Make sure you optimize your posts for retweets and shares. You can also try to “boost” a Facebook post with an ad to extend lifespan. With Twitter, “pin” tweets to the top your profile page to guarantee a greater lifespan. For a LinkedIn post, add content to your profile and join groups to share that content there. Add relevant keywords in your YouTube video title, description, & tags.

Lastly, #Hashtags can help extend or “stretch” lifespan for all social media platforms posts.

Author: Online Marketing Juice

Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: HubSpot Academy Social Media Certified. "Open to new clients" Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer. View all posts by Online Marketing Juice