What is PageRank and Why It’s Important

Picture of website traffic sources

PageRank is a system for ranking web pages. PageRank is the name of Google’s link authority algorithm. The higher the PageRank of a link, the more authoritative it is.

PageRank is an intricate algorithm that gives a score to a webpage based on its importance. It gives the score on the scale of 0 to 10 that is shown on the PageRank toolbar. A great article that explains how PageRank moves is over at SEJ here. PageRank gives a good understanding on how to execute SEO strategies. Content is still king and generating high quality links is crucial in getting high scores.

Author: Online Marketing Juice

Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: HubSpot Academy Social Media Certified. "Open to new clients" Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer.

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