LinkedIn company pages were created with the purpose of providing your business with point of contact information with your specific target audience.
The number of active users on platforms like LinkedIn continues to grow exponentially, making social media an increasingly attractive channel for financial advisors to not only reach prospective clients and centers of influence, but to nurture relationships with existing clients as well. LinkedIn is equally powerful when it comes to promotion: 80 percent of B2B leads come from here, proving to be the most effective channel.
Hootsuite has a great guide on “How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers” and can be found here.
Once you set up your LinkedIn Company Page, your employees can help get the word out about its creation and existence. Get the employees to get involve & interact. “like” or share a post! What you want is to amplify your LinkedIn company original blog content, and company announcements. Finally, link your company website page over to your LinkedIn company page. Driving website traffic to and from the LinkedIn company page is a great way to attract potential clients!