Tag: likes

Learn how to optimize for the recent Twitter algorithm changes and increase your success on the platform!

Hey, Twitter fam! If you’re wondering how to stay on top of the latest Twitter algorithm change, you’re in the right place!

Twitter recently opened a portion of its source code to public inspection, including the algorithm it uses to recommend tweets in users’ timelines. Here’s what you need to know to boost your engagement on the platform:

Likes and retweets are your best friends! The algorithm gives them a huge boost, while replies only get a small one. So make sure to aim for more likes and retweets if you want to increase your reach.

Images and videos are also super helpful! They can give you a nice 2X bump boost, so be sure to add them to your tweets.

But here’s the kicker: external links can hurt your engagement unless you have enough of them. To avoid getting marked as spam, try saying “check out the link in bio” instead of adding the link in your tweet. This way, visitors will go to your bio and click on your “link in bio” or “linktree” instead.

Also, steer clear of mutes, blocks, unfollows, spam reports, and abuse reports. They can all hurt your engagement, and we definitely don’t want that!

Twitter Blue can give you a healthy boost, so paying the monthly fee might be worth it if you're up for it.

And finally, watch your language! The algorithm penalizes made-up words and misspellings, so make sure your hashtags and tweets are crystal clear.

Making up words or misspellings hurts! Words that are identified as “unknown language” are given 0.01, which is a HUGE penalty. Anything under 1 is bad. Really bad. My guess is that made-up hashtags will be a huge penalty! Example: #Mondaymusings, #realestatebroker, #fancialanalyst. These are 2 words that are put together for the hashtag and the algo considers it “unknown language”.

Mutes and unfollows hurt. All of the following hurt your engagement:

    • Mutes
    • Blocks
    • Unfollows
    • Spam reports
    • Abuse reports

Followers, engagement & user data are the three data points. If you take away anything, remember this – the models take in these inputs:

    • Likes, retweets, replies: engagement data
    • Mutes unfollows, spam reports: user data
    • Who follows you: the follower graph (not shown here).

How to optimize for the algorithm

    • Likes, then retweets, then replies. You are clustered posting outside it hurts. Each like gets a 30X boost. Each retweet a 20X boost. Each reply only gets a 1X boost.
    • Links hurt. Mutes & unfollows hurt.
    • Misinformation is down-ranked
    • Images & Videos help
    • Blue extends the reach
    • Making up words or misspellings hurts

To sum it up, remember that the algorithm takes into account your likes, retweets, replies, mutes, unfollows, and user data. So focus on likes and retweets, avoid external links, and watch your language to optimize your engagement on Twitter.

Happy tweeting!

From Clicks to Conversions: The Science of Turning Likes Into Sales on Social Media

Are you getting clicks & likes but no conversions (sales or leads)?

Clicks and likes are forms of engagement. Whenever a user clicks on a social media post, that user is engaging it in some way. On most social media platforms, there is no way to quantify just how interested a user is in your brand other than counting the number of times they’ve engaged it.

Conversions are the end goal of all social media strategies, whether it’s branding, product sales, or service leads. If you have an online store, one of your conversion goals could be to get people to purchase something from your store. Let’s say someone clicks on your Twitter profile and then purchases something from your store. That’s a social media conversion. If you have a Financial Planner (CFP) or Advisor service, a key conversion goal is to get people interested in your service to fill out an information form on your website. Again, let’s say someone clicks on your Twitter profile that links them back to your website landing page where they fill out their contact information. That’s a social media conversion.

How do you convert on social media? A few basic ways (as stated above) are:

  • Add a link in your profile that when clicked, leads to your product shopping page (cart). Make sure your product landing page is mobile-friendly.
  • For services, add a link in your profile that when clicked, links them to your website contact submission form. Make sure your website contact submission form is mobile-friendly.
  • Use Hashtags. Hashtags are a proven way to increase traffic to your content and to your website. Make sure that you’re using social media hashtags that are relevant to your business. Don’t overstuff with Hashtags (looks spammy). Use 2-3 Hashtags per post.
  • Your audience definitely wants to see engaging content from you. They also want to be able to connect with you as well. Your social media conversions will improve if you are commenting, liking, and sharing.
  • Include compelling calls to action working on your social media posts. Asking for followers to check out your recent promotions or product/service discounts is a call to action.

Last but not least, track your social media metric traffic back to your website or the product page. Using tools such as Google Analytics, or social analytics tools such as Keyhole, Sprout Social, and Hootsuite also allows you to identify the type of creative and messaging (posts) that performs best. Don’t wait to go viral. Grind. Persistence. Put in the work. Play the long game. Share your content across social platforms. All it takes is one of your followers to share a content post and the conversion amplification may go 2x.