The use of “heatmaps” is a great tool when optimizing your website for maximum success. Heatmaps are just one of the many tools (Google Analytics, A/B testing, conversion funnel) in your arsenal to help identify and fix certain sections of your company’s website. Heatmaps are a way to visualize different types of data, including where people’s eyeballs first land on your site and how likely your visitors are to click on different areas of your pages.This type of information can be especially useful in showing you where to place your most important links, as well as which elements on your site should be linked. A heatmap is a snapshot look at where your website visitors are focusing their attention.
Another good tool is the “mouse” movement heat map. This type of information can be especially useful in showing you where to place your most important links, as well as which elements on your site should be linked. This type of heatmap can be extremely useful to internet marketers, as they help to determine the ideal placement for any promotional information. Most heat map tools are not free. However, the free tools are really low quality. Go with the paid tools.
Tip: I like Crazy Egg heatmap reports. Its a reasonable, paid tool with quality heat mapping options. The use of heatmaps is crucial in making content creation and website design decisions!
A heatmap is one of the most powerful and efficient diagnostic tools with which you can uncover a large amount of insights on how visitors interact (travel) with your web pages and use those insights to improve your website’s engagement funnel journey.