Content creation success metrics are indicators that measure how well your content performs in terms of achieving your goals. There are different types of metrics depending on what you want to achieve with your content, such as exposure, engagement, conversion, or redistribution.
Content Strategy Answers the Question ‘Why’ You’re Publishing Content. Establishing content creation success metrics (KPIs) can determine how your marketing is performing as well as RIO. Below is a list of good basic success metrics for your content creation strategy:
- Spike in visitor traffic and page views on a specific content post.
- The number of Shares, Likes, Pins, and ReTweets on Social Media.
- Media mentions and stories covering your business or firm.
- Website ranking (SERPs) increase.
- Conversions. Actual product sales or new clients (example: Financial Services).
Some alternative content creation success metrics that you can watch out for are:
- Leads: This metric tracks how many potential customers you generate with your content. For example, if you offer a gated resource that requires registration, you can measure how many new leads that resource brings in.
- Sales: This metric tracks how many actual customers you acquire with your content. For example, if you have a product page that showcases your features and benefits, you can measure how many visitors click on the buy button or complete a purchase.
- Retention: This metric tracks how many existing customers you retain with your content. For example, if you have a blog that provides valuable information and tips for your users, you can measure how many return visits or subscriptions you get.
- Advocacy: This metric tracks how many loyal customers you create with your content. For example, if you have a testimonial page that showcases positive feedback and reviews from your users, you can measure how many referrals or ratings you get.
If you lack the resources for generating content, outsource to an agency or freelancer for help. The basic purpose is to create content and try to post at least 2-3 times per week. Content is scalable and you can add as needed or when more resources become available. Content Marketing is important! Without it, you’re going to struggle to attract the attention you need to collect leads and convert them into sales or clients!
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Get started with content creation today by outsourcing or hiring an agency or freelancer to help you with content production.
Make sure you are posting at least 2-3 times per week and measure your success against your goals.
Make sure you are measuring your success against key KPIs, such as visitor traffic, page views, and social media shares.
Keep track of your progress and make adjustments as needed.