Content Creation Strategy

Keep it simple but make sure its thorough!

  1. Understand your company and how it works. Its customers, products, sales, brand considerations.
  2. Collect data. Competitive analysis, Keywords, Customer research.
  3. Audit your website. Google Analytics. Traffic data. Conversion and bounce rates, etc. SEO metrics.
  4. Prospect company’s key influencers and where your customers live online.
  5. Create useful, exceptional content according to steps 1-4. Ensure that editorial standards are being followed. Pictures should be hi-res. 
  6. Measure content performance. Google Analytics. A/B testing, etc.

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