Keep it simple but make sure its thorough!
- Understand your company and how it works. Its customers, products, sales, brand considerations.
- Collect data. Competitive analysis, Keywords, Customer research.
- Audit your website. Google Analytics. Traffic data. Conversion and bounce rates, etc. SEO metrics.
- Prospect company’s key influencers and where your customers live online.
- Create useful, exceptional content according to steps 1-4. Ensure that editorial standards are being followed. Pictures should be hi-res.
- Measure content performance. Google Analytics. A/B testing, etc.