Content Creation Strategy

Keep it simple but make sure its thorough!

  1. Understand your company and how it works. Its customers, products, sales, brand considerations.
  2. Collect data. Competitive analysis, Keywords, Customer research.
  3. Audit your website. Google Analytics. Traffic data. Conversion and bounce rates, etc. SEO metrics.
  4. Prospect company’s key influencers and where your customers live online.
  5. Create useful, exceptional content according to steps 1-4. Ensure that editorial standards are being followed. Pictures should be hi-res. 
  6. Measure content performance. Google Analytics. A/B testing, etc.

Author: Online Marketing Juice

Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: HubSpot Academy Social Media Certified. "Open to new clients" Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: