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The Stratos extravaganza is an example of the pinnacle of a brand as media company. While Red Bull is unique, its success has lessons for all marketers.
The marketing world woke up today with Red Bull envy. At a time when brands…
Red Bull hit a home run with this one.
The PR Coach: What Red Bull Can Teach Content Marketers | Digiday
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The realm of website administration is still one that’s somewhat intimidating to many, but the truth is that it’s not particularly hard nowadays to run a fairly complex blog. Thanks to nearly foolproof CMS blogging platforms like…
Good fundamental blog information.
The PR Coach: 6 Technical Tips For Your Blog | Blogging Tips
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Updating Twitter once a day, or ten times a day doesn’t make a difference.These micro, tactical decisions might help a little.
You might get one more click, or one more follower.
But it’s not going to move the needle from…
Great article.
The PR Coach: 3 Social Media Myths that are Preventing You from Succeeding | Social Media Today
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As old rules of usage erode, employee grammar skills are getting worse, a recent survey says. Managers blame the informality of email, texting and Twitter, where slang and shortcuts prevail, The Wall Street Journal reports.
This…
The PR Coach: In age of Twitter and texting, workplace grammar slipping fast | PR Tactics
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A study shows that the more tweets a URL receives, the better its search ranking. PR professionals can (and should) benefit from this revelation.
According to a study performed by U.K. digital agency Branded3, there is a strong…
The PR Coach: PR teams can boost SEO (and sales) through Twitter: Here’s how | PR Daily
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Every now and then, a customer will take the time out to do a comparison between PRN and a competitor, and they’ll publish the results. We were very gratified when we saw a blog post titled “Wire Service Showdown: PRWeb vs. PR…
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One of the keys to writing a great white paper is to include lots of quality content. So before you start writing, you’ll need to gather the information you’ll need and modify it to suit your purposes.
One of the keys to writing a…
The PR Coach: 5 Tips on Finding Fantastic Content for Your White Paper | Content Marketing Institute
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Last spring Sam Fiorella was recruited for a VP position at a large Toronto marketing agency. With 15 years of experience consulting for major brands like AOL, Ford, and Kraft, Fiorella felt confident in his qualifications. But…
The chart also shows we remain impatient once we click through that top result Google gave us: half of us will abandon a Web page that takes more than four seconds to load. The stakes are getting even higher as more traffic moves to mobile devices: 40% of shoppers accessing an e-commerce site with their smartphone give up after just three seconds of waiting for a page to load.
Source: ReadWriteRead
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