theprcoach:
See on Scoop.it – Public Relations & PR 2.0 Insight

One of the keys to writing a great white paper is to include lots of quality content. So before you start writing, you’ll need to gather the information you’ll need and modify it to suit your purposes.
One of the keys to writing a…
The PR Coach: 5 Tips on Finding Fantastic Content for Your White Paper | Content Marketing Institute
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Author: Online Marketing Juice
Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: HubSpot Academy Social Media Certified. "Open to new clients"
Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer.
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