Website Optimization – Heat Maps

The use of “heat maps” is a great tool when optimizing your website for maximum success. Heat maps are just one of the many tools (Google Analytics, A/B testing, conversion funnel) in your arsenal to help identify and fix certain sections of your company’s website. Heat maps are a way to visualize different types of data, including where people’s eyeballs first land on your site and how likely your visitors are to click on different areas of your pages.This type of information can be especially useful in showing you where to place your most important links, as well as which elements on your site should be linked.

Another good tool is the “mouse” movement heat map. This type of information can be especially useful in showing you where to place your most important links, as well as which elements on your site should be linked. This type of heat map can be extremely useful to internet marketers, as they help to determine the ideal placement for any promotional information. Most heat map tools are not free. The free tools are really low quality. Personally, I like Crazy Egg. Its a reasonable, paid tool with quality heat mapping options. The use of heat maps is crucial in making content creation and website design decisions!

Author: Online Marketing Juice

Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: HubSpot Academy Social Media Certified. "Open to new clients" Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer. View all posts by Online Marketing Juice