Brands need to do better job of listening on social media

newmediaandmarketing:

As the owner of a Subaru Outback wagon I am a brand advocate because I believe it’s a great car. I decided to join their Facebook page as a loyal customer and there was a lesson there for all brands to learn. It comes down to the principle that you need to monitor your social media around the clock but more importantly you need to respond in real Internet time not when you find it convenient.

Brands need to do better job of listening on social media

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