Tag: blog

Twitter musings

TwitterTraditional carpet bombing advertising does not work well in social media networks. Heavy PR (one on one) conversational marketing is too costly. Your spending too much money, time and resources to get to the influencers. Brands who want to be effective with their scarce resources (budgets & marketing department personal), NEED to find out who is the top 5-10 influencer in their market and focus their one on one (conversational) marketing primarily on them.

A few examples of brands & Influencers taking advantage of Twitter: Shaq (THE_REAL_SHAQ), Lance Armstrong (lancearmstrong), MC Hammer (MCHammer), Walt Mossberg (waltmossberg). Get to these guys be it product reviews or endorsements, the larger the social media ROI. Have you seen how many “followers” these guys have on Twitter? It’s ridiculous. Not that the quantity of followers makes all the difference, focus on the “quality” of the followers as well.

Welcome to the new “Marketing Juice” blog site

My “Online Digital Marketing Strategy” blog is migrating to tumblr. Why you ask?

  • A better creative platform which also integrates Social Media.
  • Better look and feel than my older first generation blog.
  • Easier to post and more format/template options.

*Tumblr is not that great of platform for SEO, but that’s not why I switched. I switched for Tumblr’s layout, templates, and simplicity; keeps me focused on writing content. I can also post from an admin panel or a browser bookmarklet or the Dashboard from my HTC Inspire Android. I have no time to look and mess around with plugins. I just want to focus on content. The only thing that sucks, thus far, is that Tumblr doesn’t natively import posts from the blogger platform. This will force me to manually add my blogger posts archive to Tumblr one at a time. This should be completed by next year! sheesh.

Please bear with me as I move my entire blog, feedburner, etc., from my old blogger account (onlinemarketingjuice.blogspot.com) to this new tumblr site.