1 out of every 8 minutes online is spent on Facebook. Source: Comscore, Feb. 2011
40% of Facebook’s user base is age 35+. Source: Istrategy Labs, Jan. 2010
64% of Facebook users have become “fans” of at LEAST one company. Source: Exacttarget, 2011
The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years. Source: Hubspot, 2011
51% of Facebook fans are more likely to buy the brands they fan. Source: Chadwick Martin Bailey & Imoderate Research Technologies, Feb. 2010