Your potential customers and audience are using Social Media. Find, connect, and develop those relationships with your prospects. Much like email, newsletters, or “old fashion” cold-calling = Add Social Media as another communication tool.
“Nearly eight-in-ten online Americans (79%) now use Facebook, more than double the share that uses Twitter (24%), Pinterest (31%), Instagram (32%) or LinkedIn (29%). . . . Instagram use is especially high among younger adults. Roughly six-in-ten online adults ages 18-29 (59%) use Instagram, nearly double the share among 30- to 49-year-olds (33%) and more than seven times the share among those 65 and older (8%).”
-Pew Research Center’s “Social Media Update 2016” report