How Users Interact on Pinterest in 2022

How Users Interact on Pinterest

Via Marketing TechBlog

Top Takeaways:

  • Pinterest is a powerful visual platform. Yes indeed!
  • American Pinterest users spends average 1 hour and 17 minutes on site.
  • 80% Pinterest users are women and 50% have Children.
  • Pinterest referrals spend 70% more $$$ money than visitors referred from non-social channels.
  • Average Order for Pinterest Users $50

Average Order for Pinterest Users $50

As of January 2021, Pinterest ranks as the 14th largest platform in the world in terms of global active users. Pinterest gained more than 100 million monthly active users in 2020. That’s the biggest increase the platform has ever seen. The influx of Pinners led to a 37% rise in monthly active users between 2019 and 2020.

Pinterest is a visual search engine, which means it has its own search engine optimization rules and algorithms. If you plan to sell products on Pinterest, Focus on industry keywords and use them strategically in your Pin titles and descriptions, as well as your in board titles and descriptions. Make sure that you’re incorporating your keywords properly and naturally to help ensure your Pinterest SEO will work. This will expand the reach of your Pinterest content, increasing the likelihood that someone will buy.

Fortune 500 Data on Social Media

As of 2018, nearly 97 percent of all Fortune 500 enterprises use at least one social media platform to promote their initiatives and foster positive communication with stakeholders. This statistic was back in 2017-2018. I’m guessing in 2021, the % change is almost 100%. Its clear that using at least one social media network, such as Linkedin, Facebook, Twitter, or YouTube, in order to establish a good communication line with stakeholders, customers and advocates is crucial in 2021.

Determine which social platform serves your brand or service better. Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around that will amplify your brand. Choose the most popular platform based on your company’s product or client demographics. For example, Financial Advisors would choose Facebook, LinkedIn or Twitter over Instagram. Actual product Fortune 500 retail marketers that need more “visual” branding would gravitate towards Instagram or Pinterest.

Pro Tip: Don’t let your Facebook, Twitter or Instagram gather cobwebs, you need to “show up” day after day with fresh content. Instead of spreading yourself thin across 5 different sites, focus on 2-3 primary accounts. Incorporating social scheduling and automation saves time and energy. Picking and prioritizing your social networks based on your audience location. Repurpose content so your not always trying to reinvent the wheel. Build your presence and following on those accounts as much as possible. If you do not have Fortune 500 type social media resources, just pick and focus on 1 platform. Once you get the hang of it (content creation, scheduling) branch out and add another platform. You can also outsource the work to a contractor. When you outsource anything, one of the greatest outcomes is gaining expertise that isn’t currently available to you. This is especially true when you’re considering outsourcing social media management.

If Millennials are your customer demographic, go where they spend their time = SMARTPHONE

If Millennials are your customer demographic, go where they spend their time = SMARTPHONE

Make sure your website is mobile optimized and push (market) your product or small business on Twitter + Facebook + Pinterest

How Users Interact on Pinterest

How Users Interact on Pinterest

Via Marketing TechBlog

Top Takeaways:

  • Pinterest is a powerful visual platform. Yes indeed!
  • American Pinterest users spends average 1 hour and 17 minutes on site.
  • 80% Pinterest users are women and 50% have Children.
  • Pinterest referrals spend 70% more $$$ money than visitors referred from non-social channels.