Can You Increase Traffic Without SEO ?

Yes, but it takes a lot of creativity, ingenuity and content creation.

First off, create a constant flow of good, quality content. Update your website content everyday. Include links to outside sources and use high quality graphics (.png). New revolving content is CRUCIAL. Content is king. New content updated daily will catch the search engine’s attention. You must do one thing: provide a daily flow of content.

More traffic without SEO tips also include:

  • Search for an aggregator within your vertical and see if they will pick up your content. Contact the editor. Get a conversation going through email. If your selling something (retail), try and get a coupon aggregator to pick you up.
  • Make sure you have an RSS feed subscription. Make it easy for visitors to get your daily updates.
  • If your using a WordPress (publishing platform) site, download and install a SEO plugin at the WordPress Plugin Directory. Let the plugin do all the work. You don’t need to know a damn thing about SEO to install one of these plugins. This is easy and will help get you that low hanging traffic fruit. Good WordPress SEO plugins include: Meta SEO Pack, SEO Ultimate, SEO Tools, Platinum SEO Pack.
  • Get users to comment and engage in some sort of discussion on your site. This generates more content and more search engine juice. If your starting out and don’t have any users, create numerous dummy email accounts and post comments thru these accounts. Make sure you add/post a DIGG, Reddit, StumbleUpon, Delicious, and Tweet your website and every content post.
  • Pay for online ads (Google, Twitter, Facebook). This is good if your selling a product, but bad if your just promoting a content site that isn’t selling anything but click-through ads. SPAM tends to gravitate towards paid online ads promoting content while trying to get paid through google ads or banner advertisement clicks so be careful. Go with PPC (if your budget permits) if you have an actual product or service to sell.

How To Make Your Website More “Shareable”

If your producing great content, why not make it more shareable. This helps create and drive traffic, conversions, and ultimately SEO.

For LinkedIn, make sure your source code complies with “Open Graph Protocol (OGP)” and certain image requirements specific to LinkedIn.

Below are the og: tags that must exist and their correct format:

    <meta property=“og:title” content=“Title of the article”/>
    <meta property=“og:image” content=“ 1234567.jpg”/>
    <meta property=“og:description” content=“Description that will show in the preview”/>
    <meta property=“og:url” content=“ of the article” />

Here are the image requirements specific to the LinkedIn sharing module:

    Max file size: 1 MB
    Minimum image dimensions: 80 x 150 pixels
    Recommended aspect ratio: 4:1 or 1:4

For Facebook, add Facebook Like Buttons to your Content. Embed Facebook Sharing in Text and Images. Debug Your Website for Facebook Graph. You can run a quick audit with the Facebook Debugger. Always beware of the Open Graph Protocol requirements on Facebook.
For Pinterest, choose Eye-Catching Images.  Once an image draws someone into your post, they’ll want to know more about what your post covers. Create an attention grabbing description. Also, make sure you add a website widget and Pin It buttons your website. A great resource on how to add these buttons (and even build it yourself) to many popular platforms such as WordPress, Blogger, Tumblr, etc., can be found here. Make it easy for people to collect things from your site.
For Twitter, add a Twitter icon on all your website content (this also goes for Facebook, Pinterest, LinkeIn, etc). To increase Retweets and shareability, use Twitter cards. You’ve probably seen these cards before if you follow any news organizations like the New York Times. There are currently 8 types of Twitter cards. Two are specific to sharing apps. Integrate the card code into your site either via plugins or custom code.

There are three high-level steps to this process:

    1. Add the code to your site
    2. Validate (test) it using Twitter’s validation tool
    3. Get approved to use Twitter cards for your account
Steps 2 and 3 are repeated for each type of card you’d like to use for your site. You can either use card code PlugIns or build it yourself to use for your website. Simply add a few lines of HTML to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers. A good tutorial on adding Twitter cards can be found here.

If your website publishes a lot of content like “articles” or “reviews” or long-form journalism, its imperative to add a Instapaper widget to let your readers SAVE interesting articles, videos, cooking recipes, song lyrics, or whatever else you create. Instapaper syncs your website articles and videos/content so that your visitors can save on all their your devices – iPhone, iPad, Android, or Kindle. Visitors can read anything they save, anywhere and anytime you want, even offline. Instapaper is the only app that supports advanced kerning and ligatures for a better reading experience.

Website Tracking Tools Are Crucial

Website tracking tools are crucial to any digital marketing team (small & large businesses). You have to know what is working, what isn’t, and what trends will make your site the next stop for visitors each day. 

I recommend the following two:

  • Google Analytics. The most popular analytics package available for individual site owners and FREE. GA allows you to dig down deep into your stats to see breakdowns of individual regions, states/provinces, cities and numerous other items to better identify your site visitors. The GA tool can break out data by the day, week, month, or year. Google Analytics uses clearly marked charts and graphs so that even the least tech savvy individual can feel confident with understanding their information.
  • Crazyegg. The definitive heat map visual analytic tool. After collecting at least 1,000 clicks, evaluate whether or not visitors are utilizing main navigation and calls to action, or getting distracted by errant site features. Its a visual A/B testing tool in a sense. Crazyegg is a javascript-based, add-on analytics tool that creates heat maps from website visitor data. It’s important to note that the “heat map” Crazy Egg generates is really more of a click map. Google Analytics has a similar feature but I prefer Crazyegg. Who uses Crazyegg? Ebay, Dell, Hilton, Yahoo, just to name a few. Crazy Egg starts at $9 per month and you get to track 10,000 visits.

Website Landing Page Strategy

Concentrate on the upper 300 pixels of the page. Half of your visitors will not scroll “below the fold.” Put your most critical landing page elements on that upper half. Keep it simple. Make sure your page loads quickly. Lead the eye and provide conversion exits! Call to Action copy matters.