Are you having trouble adding new subscribers to your opt-in newsletter/email list? Is your opt-in page design similar to that of your optimized landing page? By adding this simple lock icon below, your conversion rates will increase. This is basic opt-in marketing 101. Let me explain.
When designing any opt-in marketing email campaign, make sure you back it up with a lock symbol. Also, make sure your landing page is in a secure environment when visitors fill out their personal information online forms (https on top of the SSL/TLS). Google confirmed in 2014 that HTTPS is now a ranking signal. Also, if your site doesn’t have SSL certificates and is on HTTPS, then now would a good time to update.