What do Search Engines like?

Trust. Search engines like Google, Bing, etc., are looking for signals that signify trust. Search engines want to give searchers the best possible result. That’s why you need to work on your trustworthiness on all levels, both technical as well as in content.

Use up-to-date software, have your SSL in order, make strong passwords, use tools such as Cloudflare to protect your site from DDoS attacks. An SSL Certificate (Secure Sockets Layer) is a set of data files that you can add to your server to achieve this encrypted connection between a browser and your server. Besides securing your website by way of encryption, it also helps with SEO (Google Rankings). Google has confirmed that HTTPS is a ranking signal. An unsecured website risks users’ online safety and could be hurting your SEO efforts. Google confirmed way back in 2014 that HTTPS is now a ranking signal. So, if your site doesn’t have SSL certificates and is on HTTPS, then now would a good time to update.

A SSL certificate increases customers trust and confidence in your website. Customer confidence is essential to increasing conversion rates.

This Symbol Will Increase Your Opt-In Subscribers

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Are you having trouble adding new subscribers to your opt-in newsletter/email list? Is your opt-in page design similar to that of your optimized landing page? By adding this simple lock icon below, your conversion rates will increase. This is basic opt-in marketing 101. Let me explain.

First, when someone signs up to receive your emails or newsletter, what do you think they want to know? They want to know how you will protect their email address from others and they want to know how you will guard their personal info . A “lock” is a symbol of trust, credibility, and security. This simple symbol instills confidence. This is a differentiation between spam and a credible request. It’s also important that you include 1 or 2 sentences about your privacy policy near this “lock” symbol. There have been several surveys that have captured 70% of users will abandon opt-in marketing campaigns because there is an issue of trust. Its the same with an e-commerce shopping cart. A recent poll of online shoppers by the National Cyber security Alliance (NCSA) found that when they abandoned a shopping cart, 63 percent of the time it was due to concerns about the lack of a security symbol.

When designing any opt-in marketing email campaign, make sure you back it up with a lock symbol.  Also, make sure your landing page is in a secure environment when visitors fill out their personal information online forms (https on top of the SSL/TLS). Google confirmed in 2014 that HTTPS is now a ranking signal. Also, if your site doesn’t have SSL certificates and is on HTTPS, then now would a good time to update.