Why Teens Love Instagram

  • The proliferation of iPads (Air, Mini), Amazon Fire, Samsung Galaxy Tab, Microsoft Surface Pro, Smartphones = Frictionless share culture. Teens love to Share
  • Teens love self expression and identity development (creative outpost for ideas, somewhere where kids can share their ideas and photos)
  • Instagram fulfills fundamental teenage needs (discover what’s new and what’s next)
  • Teens want to be where their favorite celebrities/brands are
  • Teens are where their parents aren’t (although that is changing as more parents are now on IG to monitor their teens as well as enjoy the platform themselves

If you are a “brand” or business, Instagram is a great way to expand your business’s reach and engagement (tell a story) with your customers. Growing a dedicated following on Instagram won’t happen overnight. But the bright side is that Instagram users are very active and love to engage. Instagram is the ideal choice for SMB‘s. You can engage with your customers, advertise your products and build awareness for your brand of service!

CES 2014

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Quick thoughts on this years CES 2014. Looks like curved displays will be a big thing this year. From TV’s to Smartphones. Anything “wearable” and “connected” will also be huge in 2014. Of course, the “Internet of things” will continue to pick up steam from appliances, to fitness trackers, to anything or object that can be connected to the Internet and transform your daily life. It remains to be seen if most of these products will actually ship in the next year. Electronic Darwinism suggest that ½ the CES product debuts will never make it to market or actually be profitable.

What the Heck is Bluetooth Smart Ready?

Think smartphones, notebooks, and tablets—that can receive and share Bluetooth signals from such accessories as speakers, headphones, fitness accessories, and even medical tools such as heart-rate monitors and electronic thermometers.

But never fear! Newer laptops, phones, and slates with Bluetooth Smart Ready radios built in will work with previous-generation Bluetooth peripherals. Essentially, if you have a Bluetooth Smart Ready smartphone or notebook, you can still use it to stream podcasts to your Bluetooth 3.0 wireless speaker system or headphones. So no need to throw out those headsets or portable speakers. 

Does Yahoo Need a Smartphone or Tablet Now?

What about a Yahoo branded smartphone or Tablet? Jump on that train. Drive that Yahoo mobile strategy.

Google has one (Nexus 7 + Android), Bing has one (Windows Phone + Surface Tablet), Amazon has one (Tablet + rumor phone), Barnes and Noble (Tablet), Facebook (rumor to have phone in works).

Yahoo can drive their mobile ecosystem through a Tablet or Smartphone. Get an ODM (like FOXCONN) in Taiwan to design one, and get a mobile carrier to carry it. Your not going to out build a Nexus 7 or a Windows phone so make it run on the latest Andriod and play off their strengths. Yahoo could subsidize a smaller mobile carrier (T mobile) and make the killer feature a 5GB DATA PLAN for $20/MONTH. That’s the feature differentiator. A cheap data plan that is irresistible! But make that cheap data plan ONLY for the Yahoo smartphone or Tablet.

Website Optimization for Mobile Phones

70% of the worlds population now have a mobile phone, that’s over 5 billion mobile subscribers, and in places like the US, it’s 9 in 10 people. What does all this mean? When designing a website (or refreshing), make sure its optimized for mobile visitors!

If your running a WordPress CMS, there are free plugins that can quickly optimize your website for the iPhone and Android devices. mobify.com is a free and premium service that makes it easy to create a mobile version of your website. It integrates well with WordPress, Drupal, and ExpressionEngine. You only need basic CSS and HTML knowledge.