Want Great SEO? Content is King! Generating original weekly content is crucial for Search Engine Optimization (SEO) for several reasons. Here are the main ones:
- Fresh Content is Valued by Search Engines: Search engines, such as Google, prioritize fresh and original content in their rankings. Regularly publishing new and relevant content shows search engines that your website is active, up-to-date, and providing value to users. Fresh content also increases search engine rankings (SERPs) and traffic as well as getting quality links from other sites. If there’s not enough relevant content for your brand or business, it pretty much defeats the purpose of having a website in the first place.
- Improves User Engagement: Fresh content can also improve user engagement by keeping them interested in your website and encouraging them to spend more time on it. Increased user engagement signals to search engines that your website is relevant and valuable, which can improve your search rankings.
- Increases Website Traffic: By providing valuable and engaging content, you can attract new visitors to your website and increase traffic. More traffic to your website can also lead to increased visibility, which can improve your search rankings.
- Boosts Keyword Rankings: When you publish new content regularly, you have the opportunity to target new keywords and improve your rankings for those terms. This can help you reach a wider audience and attract more qualified leads to your website. Add a few keywords that sum up your article theme and target audience. Don’t spam keywords.
- Provides Opportunities for Backlinking: By producing high-quality content, you may also receive backlinks from other websites, which can help boost your website’s authority and search engine rankings.
72% of marketers report that content creation is their best-performing SEO tactic. (OptinMonster)
If you lack the resources for generating content, outsource to an agency or freelancer for help. The basic purpose is to create content and try to post at least 2-3 times per week. Content is scalable and you can add as needed or when more resources become available. Content Marketing is important! Without it, you’re going to struggle to attract the attention you need to collect leads and convert them into sales or clients!
Generating original weekly content is a critical component of an effective SEO strategy. By producing fresh and relevant content, you can improve your search rankings, attract more traffic, increase user engagement, and ultimately grow your online presence.