Pinterest Marketing – Keep It Simple

The ultimate goal with Pinterest marketing should be to bring people to your website instead of giving them a sea of content that they will follow redundantly. A well-constructed Pinterest traffic “shareable” strategy should be in place to be able to achieve that goal. Pinterest has a great feature through which you can link your website address with the content that you publish via your account. You can share written as well as visual content to get people excited and driven towards your website. This feature can be highly instrumental in boosting your online sales and implementing your Pinterest traffic strategy.

Pinterest is not just another social media platform. It acts more like a search engine, which means people on Pinterest are actively looking for content and you’re missing out on potential website traffic, followers and customers by not putting your content on Pinterest. There are over 2 billion searches on Pinterest every month. That’s a lot of opportunities for your Pins to show up in a search and drive traffic back to your website!

How Users Interact on Pinterest in 2021

How Users Interact on Pinterest

Via Marketing TechBlog

Top Takeaways:

  • Pinterest is a powerful visual platform. Yes indeed!
  • American Pinterest users spends average 1 hour and 17 minutes on site.
  • 80% Pinterest users are women and 50% have Children.
  • Pinterest referrals spend 70% more $$$ money than visitors referred from non-social channels.
  • Average Order for Pinterest Users $50

Average Order for Pinterest Users $50

As of January 2021, Pinterest ranks as the 14th largest platform in the world in terms of global active users. Pinterest gained more than 100 million monthly active users in 2020. That’s the biggest increase the platform has ever seen. The influx of Pinners led to a 37% rise in monthly active users between 2019 and 2020.

Pinterest is a visual search engine, which means it has its own search engine optimization rules and algorithms. If you plan to sell products on Pinterest, Focus on industry keywords and use them strategically in your Pin titles and descriptions, as well as your in board titles and descriptions. Make sure that you’re incorporating your keywords properly and naturally to help ensure your Pinterest SEO will work. This will expand the reach of your Pinterest content, increasing the likelihood that someone will buy.