What is PageRank and Why It’s Important

Picture of website traffic sources

PageRank is a system for ranking web pages. PageRank is the name of Google’s link authority algorithm. The higher the PageRank of a link, the more authoritative it is.

PageRank is an intricate algorithm that gives a score to a webpage based on its importance. It gives the score on the scale of 0 to 10 that is shown on the PageRank toolbar. A great article that explains how PageRank moves is over at SEJ here. PageRank gives a good understanding on how to execute SEO strategies. Content is still king and generating high quality links is crucial in getting high scores.

Getting Links To Your Site

  • Reciprocal links. These links are obtained by contacting other website owners and trading links with them. Google and other search engines give very little value to these types of links anymore, particularly if your links are to and from an unrelated site. Weak spammy links from ad sites or content farms may decrease search engine value with the recent Google Panda update.
  • Directory submissions. There are thousands of niche and general interest directories on the internet that will allow you to submit a link to your website. Some are free and some are not. As with reciprocal links, the closer the directory is related to your site’s topic, the better.
  • Article submissions are another fairly simple way of obtaining non-reciprocal links to your site. Simply write (or hire someone to write) a good article and submit it for free to one of the top QUALITY article directories on the web.
  • Write valuable quality content that other site owners will want to link to on their own.
  • Competitive Intelligence – Analyze the back links of your competitors. Try to get links from the same sites.
  • Submit to Verticals/Topical Guides (local libraries, local chamber of commerce, etc.)
  • Use Blogs and RSS – Google loves blogs
  • Create Podcasts or just put up plain old Screenshots – Bloggers love posting them