Instagram as a Key Marketing Engagement Tool

Instagram can help brands (and small business) reach audiences through captivating imagery and video. There are over 150 million active users with a typical user between 18-32, with household income north of $75,000. 90% of Instagram users are under the age of 35. For many small businesses, Instagram can also drive sales. A basic list of “must haves” follow:

  • High Quality pictures. Use your smartphone or a good DSLR camera.
  • Consistency in Posts & Content (this also holds true on all digital and social platforms). It also helps with SEO (search engines) and your overall content marketing strategy.
  • Hashtags. To further promote and extend the reach of your posts, add Hashtags (helps people searching for those terms in the search box so they can find you).


As far as Instagram metrics. The number of followers doesn’t truly reflect the real engagement with posted pics. The number of likes and comments on pictures is a way more meaningful measure of engagement. Focus on what your community wants. Go with the flow. Instagram is a natural, impromptu medium when compared to a typical marketing campaign tool. Above all, make it work with the mobile nature of the platform.