Website tracking tools are crucial to any digital marketing team (small & large businesses). You have to know what is working, what isn’t, and what trends will make your site the next stop for visitors each day.
I recommend the following two:
- Google Analytics. The most popular analytics package available for individual site owners and FREE. GA allows you to dig down deep into your stats to see breakdowns of individual regions, states/provinces, cities and numerous other items to better identify your site visitors. The GA tool can break out data by the day, week, month, or year. Google Analytics uses clearly marked charts and graphs so that even the least tech savvy individual can feel confident with understanding their information.