My best advice for new website owners: Just write!
It doesn’t matter how much content. Long form or short micro form (1-3 quick sentences and a great image to go along with the article). Complete your thought process before publishing. Don’t over stuff it with keywords and spam. Just write good, quality, sticky content. Write ideas down on paper & pad when creativity and new ideas hit you. You can always go back to the content you wrote down on paper and flesh them out when creating a blog post.
Content is king, especially when first starting out. Don’t get overwhelmed by all the SEO tricks and page optimization guidelines. Fresh content increases search engine rankings (SERPs) and traffic as well as getting quality links from other sites. If there’s not enough relevant content for your brand or business, it pretty much defeats the purpose of having a website in the first place.
Write the content first, grab a solid image that will go around the content theme. Once its up in “draft” mode and completed, pick the SEO low hanging fruit and edit:
- Add a few keywords that sum up your article theme and target audience. Don’t spam keywords.
- Make sure your images are catchy, contextual, and load fast.
- Add basic Meta tags like Title Tag, and Meta Description Tag. You can go back and add more fine tune the other type of tags such as Meta Keywords Attribute, rel=”canonical” Link Tag, etc., when you get time.
The basic purpose is to create content and try to post at least 2-3 times per week. Keep iterating. Keep in mind that as you build this habit, the more easier it becomes as well as the quality of the article post. Once a new article post is published, make sure to “share” on on social media platforms like Twitter, Facebook, and LinkedIn.
Do you have a Financial Advisor website with amazing content? Original blog posts? Sticky landing pages? Videos? eBooks? Social Media is THE perfect platform to post & link all your SEC and FINRA compliant original content.
Social Media helps amplify the firm’s brand awareness. Showcasing original blog posts on social media will help push visitors (client leads) back to the home website. Presence on social media is also must if you want to get noticed and be respected. 79% of Twitter users like to discover what’s new, making it the top platform for discovery. Around one-in-five U.S. adults (22%) say they use Twitter
Pick two or three social media platforms and concentrate on mastering those. If resources are limited, concentrate on Facebook and Twitter first. Determine which serves your brand or service better.
First things first. Establish Trust. People naturally look to other people as a guide for their own behavior. Don’t get spammy with your posts or tweets. Post and Tweet compelling and quality content. Encourage free exchange. Be open to change and continuous learning. Social proof (trust) typically rises exponentially, and it will become a self-perpetuating force.
Remember to establish reasonable goals once you start gaining momentum. Listen to your customers or fans. Always gain feedback and adjust accordingly. Figure out what to measure when putting together goals. Example: do you measure “followers” or “likes” or “retention"or "sales” ?
Your goals (and plan) should be distinct, in that you have a specific, defensible reason for participating in each platform. Take a look at your outreach strategy and review the reasons your business is implementing a social media marketing outreach plan. What do you want out of your social activities? Are you trying to drive people to your website, your blog, via Twitter or your Facebook page? Focusing on your ultimate goal will guide your next steps: what you do (what other channels you will use going forward), when you do it (what schedule you will aim for? Night or Daytime according to your demographic), and what content you’ll share. Be vigilant and always participate every day (even if you have to schedule and automate it). Social Media marketing is a slow process that will pay off dividends when done correctly!
Besides driving traffic to your corporate website, good content marketing reinforces your brand – your brand becomes a more famous name online as people notice your content and start remarking on it, retweeting it, helping to build you into a household name. These effects “gel” over time and you will see the traffic benefit and the conversions.
Content creation success is measured many ways including:
– Spike in visitor traffic and page views on the specific content.
– The number of Shares, Likes, Pins, Tweets, Forwards.
– Major media mentions and stories covering your business.
– Website ranking (SERPs) increase.
– Conversions or Sales.