The use of Social Media in Financial Services organizations is not an option anymore

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The use of Social Media in financial services organizations is no longer an option. At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. Ninety-two percent of them said social media has helped them gain new clients. Social Media offers an easy and low-commitment way for potential customers (or clients) to express interest in your business and your products.

-Online Marketing Juice