2021 Pinterest Advertising “Quick Start” Guide

Know your Audience first. Catering to Pinterest’s user base is key to marketing success.

79% of the Pinterest users are female. The age distribution of fairly even between 25-54. 60% has some college, 19% Bachelors degree, 10% High School degree, 6% Less than High School, 6% Graduate degree. Pinners spend 29 percent more than non-Pinners, delivering an average of $2 in profit for every advertiser dollar.

When you’re ready to get started with Pinterest, start with a business account. First, create a business account. Start with an eye-catching profile. A great blog post can be found here on”how to set up “Your Small Business on Pinterest in 2021.

Figure out a Content Strategy first. Foster and grow your community, build brand awareness on other social media websites, pin hi-res images and videos that will interest your customers and demographic. Host contests and encourage customers to repin their favorite products from your boards to their boards!

Types of Pinterest Ads – Promoted Pins (One-tap Pins), Promoted Carousels, Promoted Video Pins, Promoted App Pins, Buyable Pins. Story Pins. When your ready to set up the ad of your choosing, make sure you have installed the Pinterest Tag. With the Promoted Tag you’ll be able to track the actions people take on your website after seeing your Pinterest ads, including checkouts, sign ups, and searches. After you installed your Pinterest tag, the next steps are:

Choose your campaign goal > Choose your campaign budget > Create an ad group > Choose your target audience > Select ad placement > Add interests and keywords > Set your budget and schedule > Tailor for optimization and delivery > Determine your pacing > Pick your Promoted Pins > Monitor campaign performance

Pin It! Add a price on a pin. Add Hashtags (will help customers find your product), Link back to your website product page.

Create organized themed boards. Group similar images as well as similar products and multiple boards. you don’t have to be a big brand or a have a massive marketing budget to make Pinterest ads work for you. Use your creativity and your brand’s uniqueness to showcase your products and engage with your target audience.

Facebook Ad and Optimization Tips

Facebook. Create right column ads with your company logo and basic information (name, website, and location if appropriate). These ads should be boring: they should make your logo and business name very visible, but not entice the viewer to click on them. Next, place top bids on these ads; with high cost per click (CPC) bids, your ads will consistently show up on your target audience’s Facebook pages but few people will actually click on them (meaning they won’t cost you much money but will increase your visibility).

Make sure you Segment Your Ads by Channel. Don’t lump their ads and let them run on both desktop feed, desktop right, and mobile feed (and third party apps). Set a budget and then target your audience. You can also add Instagram in your placement platform. Pro Tip: Use the Facebook Pixel. The Facebook pixel is a small piece of code that can have a big impact on your Facebook ad campaigns. Once you place the code on your website, it allows you to track conversions, remarket to people who have viewed a product on your website.

Segment = They all have different click characteristics.

Write text on images (old school tip). In most verticals, this is almost guaranteed to increase your CTR. If you want to get the best results, it’s important to understand the different Facebook ad types and targeting options before you dive in. If you already have a Facebook business page (and you should), you can head straight to the Facebook Ads Manager or Business Manager to create your Facebook ad campaign. If you don’t yet have a business page, create one first.

Facebook Ad Tips and Optimization Hacks

Create right column ads with your company logo and basic information (name, website, and location if appropriate). These ads should be boring: they should make your logo and business name very visible, but not entice the viewer to click on them. Next, place top bids on these ads; with high cost per click (CPC) bids, your ads will consistently show up on your target audience’s Facebook pages but few people will actually click on them (meaning they won’t cost you much money but will increase your visibility).

Make sure you Segment Your Ads by Channel. Don’t lump their ads and let them run on both desktop feed, desktop right, and mobile feed (and third party apps). Segment = They all have different click characteristics.

Write text on images (old school tip). In most verticals, this is almost guaranteed to increase your CTR.