Jade Musing: Bbloggersoz Recap – How should PR agencies work with bloggers?


Hooray! The first #bbloggersoz went really, really well. Thank you to my co-hosts Ling and Celeste and everybody else who participated! Couldn’t have asked for a better first go at #bbloggersoz.

To recap, the topic of the night was:

How should PR agencies work with…

Jade Musing: Bbloggersoz Recap – How should PR agencies work with bloggers?

Social Media Trifecta for Small Business

If you’re like a typical “small business”, you’re looking for new ways to bring in customers. My advice = Use Social Media. Most “small business” have little or no resources to hire a full time Social Media manager. If this is the case, then my recommendation would be to concentrate only on these 3 Social Media platforms (Facebook, Twitter, and Yelp). Take an hour a day (or night) and network/add content to these Social Media sites.


This is a great site and becoming a force in small business marketing. Yelp is your chance to give customers the scoop, right on your Yelp business page. Once logged into biz.yelp.com, build out a rich profile under the “Business Information” tab. You can share the history behind your business and what you do best. Also, add a little something about yourself and your employees so that Yelp users can get to know you. Let people know your business is on Yelp. Add a button (Yelp link) to your email signature file, website, and all marketing collateral

Get photos of your business up on Yelp, ASAP. If your business is a restaurant, add a picture of your menu. Own a boutique? Add a shot of your great new merchandise. It’s a simple, fun and effective way to illustrate your story. Finally, ensure a photo of your storefront is included so people know what to look for when they decide to visit you offline and in person.


Twitter is also for small business owners looking to build new local customers. To sign up for a twitter account, go here www.twitter.com. The first thing to do is set up a proper “Profile”. Make sure you fill out your twitter profile to include your website URL, business phone #, and specific keywords related to your business or service that will help potential people to follow you. Follow people in your field of business such as peers, customers, and competitors. Follow your competitors followers as well. Run twitter contests, give away special online twitter discounts or offers. Always include “Add Follow Me on Twitter” in email signature file, website, and your other social media accounts.

Make sure you don’t mix your twitter business account with a personal account, keep them separate as well as the messages. Engage in related business conversations. Look up conversations that will help drive customers to your twitter account using keywords in twitter search. DO NOT go overboard and follow too many people that follow you or you will risk looking like a spammer. If you have a blog on your small business website, always reference a new blog post on your twitter account. Stay with it everday and be patient, the ROI will pay off in due time. Retweet others relevant to your field or business. This helps establish credability and you will pick up more followers.


Get on Facebook now! Facebook pages tend to work better for businesses while Facebook “groups” do well for non-profits, interests and causes. If you’re a one-person business, rather than creating Facebook pages for your name, consider setting up a Facebook page for the company, product or service name and add keywords to it. People may be more likely to subscrbe to your Page (become a “fan”) when they see the topic that follows the company name.

Content is king for a Facebook business page. Facebook is a great place to share tips on how to do things faster or more effectively with your product or service. Post “how-to” videos or screencasts. Announce free upcoming events or webinars. Mention if you or someone from your business will be attending an event for a potential meet up. Its always a good idea (content-wise) to import your twitter feed and business blog posts.

Make sure you use Facebook to connect with your existing customers AFTER they’ve already bought from you – rather than trying to use Facebook to mine for leads. This is the path of least resistance. Since they already know you, they are more likely to interact with your page – crucial for organic growth on Facebook.

SEO Visual Guide to Success

SEO Visual Guide

I found this great SEO visual guide layout for anyone planning a campaign for the first time. Its also a handy guide to keep on hand at all times. You can drill down the tree limbs and get more detailed and plan out milestones, etc. The guide came from Dave Chaffey at e-consultancy.

Before you begin any SEO campaign (organic or paid) its imperative to know how search engines operate and how people interact with them. There are many guides out there where you can learn the “basics” of search engine friendly design and development (or you can hire a consultant). Search Engine Optimization (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. It can get overwhelming with keyword research, link building, usability, and tweaking content. In the end, always keep measuring and tracking the data (success) and build off of whats working, and whats not working. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search – people who want what you have visiting your site. Always keep in mind not to go too overboard with content optimization or you will get labeled a “spammer” or a “content farmer” which will designate you as a low-quality website/publisher.

More Reasons Why Search Engines Are The New Yellow Pages

Search Engines like Google and Bing are the new yellow pages. The convenience of powerful smart phones, search engines are an easy way to find anything (local to national to worldwide).

3.5 billion Google searches are made every day. (Internet Live Stats)

35% of product searches start on Google. (eMarketer)

34% of “near me” searches done via desktop and tablets result in store visits. (HubSpot)

Organic Google results with 3-4 words in the title drive higher CTRs than organic results with 1-2 words in the title. (Smart Insights)

Can You Increase Traffic Without SEO ?

Traffic Graphic

Yes, but it takes a lot of creativity, ingenuity and content creation.

First off, create a constant flow of good, quality content. Update your website content everyday. Include links to outside sources and use high quality graphics (.png). New revolving content is KEY. Content is king. New content updated daily will catch the search engine’s attention. You must do one thing: provide a daily flow of content.

More traffic without SEO tips also include:

  • Search for an aggregator within your vertical and see if they will pick up your content. Contact the editor. Get a conversation going through email. If your selling something (retail), try and get a coupon aggregator to pick you up.
  • Make sure you have an RSS feed subscription. Make it easy for visitors to get your daily updates.
  • If your using a WordPress (publishing platform) site, download and install a SEO plugin at the WordPress Plugin Directory. Let the plugin do all the work. You don’t need to know a damn thing about SEO to install one of these plugins. This is easy and will help get you that low hanging traffic fruit. Good WordPress SEO plugins include: Meta SEO Pack, SEO Ultimate, SEO Tools, Platinum SEO Pack.
  • Get users to comment and engage in some sort of discussion on your site. This generates more content and more search engine juice. If your starting out and don’t have any users, create numerous dummy email accounts and post comments thru these accounts. Make sure you add/post a DIGG, Reddit, Gbuzz, StumbleUpon, Delicious, and Tweet your website and every content post.
  • Submitted a site map to Google Webmaster Tools.
  • Pay for online ads (Google, Facebook). This is good if your selling a product, but bad if your just promoting a content site that isn’t selling anything but click-through ads. SPAM tends to gravitate towards paid online ads promoting content while trying to get paid through Google ads or banner advertisement clicks so be careful. Go with PPC (if your budget permits) if you have an actual product or service to sell.

Search Engines Are Where Your Potential Customers Live

1/3 of US consumers spend three or more hours online every day. Source: The Media Audit, Oct. 2010

The average US Internet user views 2,750 web pages per month. Source: The Nielsen company, Jan. 2011

10.3 Billion Searches are conducted every month on Google. Source: Comscore, Aug. 2010

Search Engine

70% of the links search users click on are organic – not paid. Source: Marketing Sherpa, Feb. 2007

Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites. Source: Ipsos OTX, an independent market research firm, 2010

Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.). Source: Ipsos OTX, an independent market research firm, 2010

Leverage the Mobile Web for New Customers and Increase Employee Productivity

78% of business people use their mobile device to check email. Source: AT&T, March 2011

40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item. Source: Comscore, Jan. 2011

1 in 5 US adult mobile phone owners have used their device to make a purchase in the past month. Source: Mobile Marketing Association & Luth Research, May 2010


Why Your Business Needs To Get On Facebook NOW

1 out of every 8 minutes online is spent on Facebook. Source: Comscore, Feb. 2011

40% of Facebook’s user base is age 35+. Source: Istrategy Labs, Jan. 2010

64% of Facebook users have become “fans” of at LEAST one company. Source: Exacttarget, 2011


The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years. Source: Hubspot, 2011

51% of Facebook fans are more likely to buy the brands they fan. Source: Chadwick Martin Bailey & Imoderate Research Technologies, Feb. 2010

Welcome to the new “Marketing Juice” blog site

My “Online Digital Marketing Strategy” blog is migrating to tumblr. Why you ask?

  • A better creative platform which also integrates Social Media.
  • Better look and feel than my older first generation blog.
  • Easier to post and more format/template options.

*Tumblr is not that great of platform for SEO, but that’s not why I switched. I switched for Tumblr’s layout, templates, and simplicity; keeps me focused on writing content. I can also post from an admin panel or a browser bookmarklet or the Dashboard from my HTC Inspire Android. I have no time to look and mess around with plugins. I just want to focus on content. The only thing that sucks, thus far, is that Tumblr doesn’t natively import posts from the blogger platform. This will force me to manually add my blogger posts archive to Tumblr one at a time. This should be completed by next year! sheesh.

Please bear with me as I move my entire blog, feedburner, etc., from my old blogger account (onlinemarketingjuice.blogspot.com) to this new tumblr site.