Social Media – Social Selling

Your potential customers and audience are using Social Media. Find, connect, and develop those relationships with your prospects. Much like email, newsletters, or “old fashion” cold-calling = Add Social Media as another communication tool.

“Nearly eight-in-ten online Americans (79%) now use Facebook, more than double the share that uses Twitter (24%), Pinterest (31%), Instagram (32%) or LinkedIn (29%). . . . Instagram use is especially high among younger adults. Roughly six-in-ten online adults ages 18-29 (59%) use Instagram, nearly double the share among 30- to 49-year-olds (33%) and more than seven times the share among those 65 and older (8%).”

-Pew Research Center’s “Social Media Update 2016” report

Small Business: Instagram Should Not Be Ignored

Instagram is becoming a critical platform for marketing, particularly small business. The Instagram platform is evolving and raising the bar. Instagram is a great way to tell a story and find customers. Once you’ve got a story going, an audience will grow organically. A key ingredient with Instagram is using # Hashtags to get your business found by customers. Hashtag marketing makes your posts searchable and gets your business found by local & national customers. Keep your Instagram strategy simple and focused!

Quick Tip: Content Posts on Facebook vs Instagram vs Twitter

Don’t post the same EXACT content or same post on each platform. The platform and the audience using each, are unique and as such require a unique post.

If you post the same content on each platform, you run the risk of customers “unfollowing” you on one if not all of your platforms. Customers (or audience) will grow tired of the duplicate posts/content. Posts can be similar, but not exactly the same.