What is a Twitter RT?

A Retweet (RT) is a Twitter post originally made by one user that is forwarded by another user. Retweets are useful for propagating interesting posts and links within the Twitter community (although you can also say outside the Twitter community via real time social search from Google and now Bing). Retweeting provides an enormous potential for viral marketing. Numerous studies suggest the average Twitter user retweets only one in 300-400 URL’s. One can measure how much influence user (person A) has one user (person B) by counting the number of times B retweeted A. Getting retweet is important on a few different levels:

  • People are actually reading your tweets and think that some of them are actually valuable enough to retweet to their followers.
  • The act of someone retweeting your tweet generates traffic back to your profile or the URL you listed. This can be valuable traffic generator if your URL is pointing back to a webpage that sells products or services (think branding). When you get a retweet, the potential of reaching larger audiences suddenly opens up for your business.  Basically, the amplify effect of retweets, has the potential to make your business content posts go viral on Twitter.
  • People want to be retweeted! Having retweets and other interaction in your tweet stream makes you a much more attractive person/entity to follow than someone whose tweets one-way.
  • RT’s will get you more #FollowFriday recommendations. No brainer here, if you’re on a #FollowFriday recommendation, your Twitter followers will grow thus wielding more influence.
  • Retweets help build trust. Period. If you retweet valuable posts, your followers will trust you more than ever. But be careful, At the same time, ineffective retweeting can wreck your personal brand reputation.

What is a Twitter Impression?

Twitter defines it as “Times a user is served a Tweet in timeline or search results.” Think of it as the broadest possible metric for a social post. Example – when you drive past a “Billboard” on a highway and you glance over at it. That’s considered an Impression. Billboard being a user Twitter post.

Do you have a Financial Advisor Website with Amazing Content?

Do you have a Financial Advisor website with amazing content? Original blog posts? Sticky landing pages? Videos? eBooks? Social Media is THE perfect platform to post & link all your SEC and FINRA compliant original content.

Social Media helps amplify the firm’s brand awareness. Showcasing original blog posts on social media will help push visitors (client leads) back to the home website. Presence on social media is also must if you want to get noticed and be respected. 79% of Twitter users like to discover what’s new, making it the top platform for discovery. Around one-in-five U.S. adults (22%) say they use Twitter



Why Your Business or Service Needs To Get On Twitter NOW

Financial Advisor Social Media Targeting for Lead Generation

Social Media should be part of your firm’s marketing strategy. There are tremendous number of potential clients out there in the Social Media ether looking for financial advisor help. As social media continues to increase with financial advisor usage – Advisors are using platforms such as Twitter, LinkedIn, Facebook company pages as a powerful tool in increasing traffic back to their respected website.

The number of active users on platforms like Twitter, Facebook, and LinkedIn, continues to grow exponentially, making social media an increasingly attractive channel for financial advisors to not only reach prospective clients and centers of influence, but to nurture relationships with existing clients as well.

After you optimize your profile (contact information, links to website, bio, background and profile logo image), it’s time to create sticky content. Sticky content should include original article blog posts that sit on your company website. Sticky content can also include landing pages, eBooks, YouTube channel, Video and even outside retweeted curated (SEC & FINRA compliant) content.

Dialing in targeting for those high-quality leads looking for Financial Advisor advice includes paid PPC social media ads in which you choose specific demographics for your ideal client (age, gender, household income, City, State, etc.). You can also dial in by selecting #Hashtags keywords that act as a search function for people looking for financial help (#WealthManagers #Advisors, #RIA, #CFP, City & State hashtag etc.). Social Media tools also help targeting. Tools such as HootSuite, Sprout Social, Wyng, Buzzsumo, Mention, Audiense and Google Analytics which provide social media tracking, monitors and analyzes traffic from social, tracks social campaigns and measures ROI.

Bottom line: Social Media is a tremendous source of delivering traffic to your website and hopefully (with the help of a superb website funnel) will convert them into quality leads.

5 Financial Advisor Video Marketing Content Tips

Video is an incredible tool to market your Financial Service. Good sticky video content can increase brand awareness, website visit lengths (time-on-site), lead generation, as well as compliment your YouTube channel.

5 Video Content Tips for Financial Advisors:

  • Length (1-5 minutes)
  • Production quality (Hi-Res video, camera, setting, post production editing)
  • Subject (clickable sticky subjects like Medicare, Retirement, Social Security, Estate Planning, etc.)
  • Speaker Charisma (needs to come across as “authentic”)
  • Script (teaser, catchy title, subject, problems & solutions, Call to Action)

*Make sure to include up front company disclosure and disclaimer to satisfy Financial Advisor Compliance rules. I will create another blog post on how to optimize specifically for a YouTube channel (tags, description, category, etc.).

Is your Financial Services organization using Social Media effectively?

Is your Financial Services organization using Social Media effectively? If not, you’re losing business to your competitors. Reduce efforts and costs (setting up a Social Media account is free). Social media also helps improve your company’s analytics and data on lead trends. At the same time, it reduces costs if automated right and use compliant original company blog article content.

Financial Advisor Social Media Industry Insights – “Listening”

A key benefit of Social Media beyond new client acquisition: Get key industry insights. Learn from Social Media “listening” on what’s happening with your competitors, your customers (potential clients), and your industry. Use online Social Media monitoring software tools like “Mention” to listen, pinpoint important conversations, and connect with your audience. Another great tool is “SparkToro” which you can use to instantly discover what your audience reads, watches, listens-to, and follows.