How to Make Your Content More Discoverable on Social Media

Add Hashtags. #Hashtags are searchable. Hashtags are great for search. It makes your posts (content) discoverable and a great way to target client leads or product sales. Hashtags expand social media reach and amplify your content. I recommend 2-3 hashtags on Twitter & Facebook. LinkedIn up to 5 Hashtags. If you use too many Hashtags in a post it will look like SPAM (which also makes you look desperate for attention).

When creating content, develop your brand (or service) personality. Context is key. Ask yourself before you sit down and write:

  1. What is the purpose of the content you want to publish?
  2. Who are you writing for?
  3. How do they feel about the need for your product or service?
  4. What do they want or need to understand?
  5. What kind of tone should I use?

Humanize your brand that reflects your values.

Social Media Business Growth (leads/sales) Tip

Your audience (buyer persona) wants to see engaging content from your business or service on social media. They also want to be able to connect with you as well.

Make sure you are commenting, liking, and engaging daily with your followers on their social feeds. Comments create a personality that reflects your values. It also creates trust if you’re contributing to their conversation and being positive.

How to Measure Leads Through Social Media

Every day, your customers are active on a huge range of channels, including social media. If you’re not present and engaging with them across all of these social media platforms… it’s killing your reputation, lead generation, and your bottom line.

How you define a quality “lead” depends on your industry, campaign, and goals. Generally speaking, a quality lead will include useful information and clear signs of intent to engage with your business.

Social media is now the preferred business contact platform. Use this to your advantage by actively engaging with (and converting) prospects and customers on all modern channels such as Twitter, Instagram, Facebook, LinkedIn, Pinterest, and Reddit. If you’re collecting social media leads, you need to be collecting analytics insights. Whether it’s product sales or new client and services type leads. How do you measure it coming from social media? Here are a few ways:

  • Google Analytics. Watch and review social media platform traffic (goals) in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your business. If you notice, for example, that Twitter outperforms Facebook, it may be worth redoubling efforts on that platform.
  • Social analytics tools. Tools such as Keyhole, Sprout Social, and Hootsuite also allow you to identify the type of creative and messaging (posts) that performs best. Most of these tools offer easy-to-review dashboards that offer metrics such as the number of impressions, reach, posts, and engagements that certain accounts or hashtags you are getting from each individual platform.
  • Engagement. Engagement is one of the most valuable metrics in measuring social media lead generation. You need to evaluate if you’re engaging with the right audience, how they are interacting with your brand, and what they are doing to engage with your topic and spread your content. The ideal engagement metrics include the number of likes, comments, shares, and re-tweets.
  • Tracking via a specific social media “discount code” or “social shopping”. Many brands offer customers a discount code in exchange for a product or newsletter sign-up. Discount codes or rewards points encourage customers to make a return visit to your site, and ideally a purchase. If you plan to offer one, have a strategy in place for not just generating leads, but also nurturing and converting them.
  • Social Media Ads metrics. The main metrics include Reach, Impressions, and Click-Through Rate.
  • Link Tracking on Social. Link tracking answers the question – “How did you find us? It involves tracking the number of clicks obtained by specific links on your social media posts. Link tracking is helpful in monitoring if your audience is clicking on links associated with your ads.

The above bullets can help you measure leads coming back through Social Media. In the meantime, what can actually help boost the % Leads using social media? 5 tips are below…

  • Optimize your profile. Your profile should provide the means for customers to contact you, sign up for your newsletter, shop, contact information, YouTube channel, etc. Your profile should always include a “link back” to your business website. Make sure to “Add a link” to your bio.
  • Create clickable content. Without compelling content, you won’t collect leads (clicks). Clickable content includes social media posts. Social Media posts include clickable content such as blog posts, YouTube channel content, and call to action type of content (landing pages) that can be SHARED.
  • Use social lead ads. Call to action ads can be posted on platforms such as Facebook, Instagram, YouTube, Linkedin, etc. Your best-performing Twitter posts can be “boosted” (just like paid ads) across that platform where you can dial in demographics such as gender, age, geography, etc.
  • Share testimonials as social proof. Customer stories and testimonials can give you the social proof you need to acquire new leads. Showcasing how clients have benefited from your products and services to demonstrate your brand value. Add these stories and testimonials to your website.
  • Leverage social media sponsorships. Instead of using paid ads, you could also attract leads from the social media content that your target audience is already consuming. Consider sponsoring shows, content, and YouTube channels that are popular with your target audience.

 

The use of Social Media in Financial Services organizations is not an option anymore

 

The use of Social Media in financial services organizations is no longer an option. At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. Ninety-two percent of them said social media has helped them gain new clients. Social Media offers an easy and low-commitment way for potential customers (or clients) to express interest in your business and your products.

-Online Marketing Juice

Never Cold Pitch on Social Media Platforms

It comes off as desperate and will be ignored. If there is a conversation trending within your industry and potential customers, join in to offer meaningful commentary and interact with these potential buyers. Listening for these opportunities and finding out the pain points your potential customers are having will give sales people a feel for the conversation and allow them to add value.

Social media is “networking” more than it is “advertising”. The goal is to get them to call you (or vice versa), have an open mind about your product or service, and then make your sales pitch.

Pinterest Marketing – Keep It Simple

The ultimate goal with Pinterest marketing should be to bring people to your website instead of giving them a sea of content that they will follow redundantly. A well-constructed Pinterest traffic “shareable” strategy should be in place to be able to achieve that goal. Pinterest has a great feature through which you can link your website address with the content that you publish via your account. You can share written as well as visual content to get people excited and driven towards your website. This feature can be highly instrumental in boosting your online sales and implementing your Pinterest traffic strategy.

Pinterest is not just another social media platform. It acts more like a search engine, which means people on Pinterest are actively looking for content and you’re missing out on potential website traffic, followers and customers by not putting your content on Pinterest. There are over 2 billion searches on Pinterest every month. That’s a lot of opportunities for your Pins to show up in a search and drive traffic back to your website!

Adding a social media presence to your SEO & website traffic strategy is crucial

Adding a social media presence to your SEO & website traffic strategy is crucial. However, the relationship between Social Media and SEO is complicated. As a general rule, the more social media signals (levers) you generate, the “better” your prospects of ranking higher. Make sure your business has a Facebook page, Twitter account, and a LinkedIn page. Be consistent with all of them when posting content. Use the same announcements, content, pictures, branding, description, etc. Also, make sure your website is more shareable.

-Online Marketing Juice

Social Media Marketing Is More Than Just Posting Once In A While…

Social Media marketing is more than just posting once in a while…Don’t let your Facebook, Twitter or Instagram gather cobwebs, you need to “show up” day after day with fresh content. Instead of spreading yourself thin across 5 different sites, focus on 2-3 primary accounts. Incorporating social scheduling and automation saves time and energy.

Social Media Tip that Increases Website Traffic

Fill in your profile and include a website link in your bio. That’s it! This is crucial as visitors will look and click on your bio. You want them to click back to your website!

We all know the importance of including your social media share links on a content rich website (links automate the content sharing process, increase your brand reach and awareness, links improve trust and authenticity). Conversely, not only does this website backlink in your social media bio give readers a chance to click-through to see what you’re all about, but you’ll have generated another visitor to your site. Once they land back on the website, let the website funnel take care of the rest of the journey!

Pinterest Shopping Features Expanded

Last week, Pinterest announced a new feature that automatically saves shoppable product pins and even notifies users of price changes. This is a great service feature for users interested in products and price changes. The Shopping List feature will automatically save user product pins in one place, making it easier for users to come back and shop for those items. Users will also be shown shipping costs, reviews, and notified when a saved product pin has a price drop.

Shoppable pins come from product catalogues uploaded by verified retailers and merchants — an option that first became available in March 2019.

Pinterest is also expanding this feature in foreign countries such as the UK with plans to expand to Australia, Canada, France and Germany later this year.

As of January 2021, Pinterest ranks as the 14th largest platform in the world in terms of global active users. Pinterest gained more than 100 million monthly active users in 2020. That’s the biggest increase the platform has ever seen. The influx of Pinners led to a 37% rise in monthly active users between 2019 and 2020.