More Reasons Why Search Engines Are The New Yellow Pages

Search Engines like Google and Bing are the new yellow pages. The convenience of powerful smart phones, search engines are an easy way to find anything (local to national to worldwide).

3.5 billion Google searches are made every day. (Internet Live Stats)

35% of product searches start on Google. (eMarketer)

34% of “near me” searches done via desktop and tablets result in store visits. (HubSpot)

Organic Google results with 3-4 words in the title drive higher CTRs than organic results with 1-2 words in the title. (Smart Insights)

Can You Increase Traffic Without SEO ?

Traffic Graphic

Yes, but it takes a lot of creativity, ingenuity and content creation.

First off, create a constant flow of good, quality content. Update your website content everyday. Include links to outside sources and use high quality graphics (.png). New revolving content is KEY. Content is king. New content updated daily will catch the search engine’s attention. You must do one thing: provide a daily flow of content.

More traffic without SEO tips also include:

  • Search for an aggregator within your vertical and see if they will pick up your content. Contact the editor. Get a conversation going through email. If your selling something (retail), try and get a coupon aggregator to pick you up.
  • Make sure you have an RSS feed subscription. Make it easy for visitors to get your daily updates.
  • If your using a WordPress (publishing platform) site, download and install a SEO plugin at the WordPress Plugin Directory. Let the plugin do all the work. You don’t need to know a damn thing about SEO to install one of these plugins. This is easy and will help get you that low hanging traffic fruit. Good WordPress SEO plugins include: Meta SEO Pack, SEO Ultimate, SEO Tools, Platinum SEO Pack.
  • Get users to comment and engage in some sort of discussion on your site. This generates more content and more search engine juice. If your starting out and don’t have any users, create numerous dummy email accounts and post comments thru these accounts. Make sure you add/post a DIGG, Reddit, Gbuzz, StumbleUpon, Delicious, and Tweet your website and every content post.
  • Submitted a site map to Google Webmaster Tools.
  • Pay for online ads (Google, Facebook). This is good if your selling a product, but bad if your just promoting a content site that isn’t selling anything but click-through ads. SPAM tends to gravitate towards paid online ads promoting content while trying to get paid through Google ads or banner advertisement clicks so be careful. Go with PPC (if your budget permits) if you have an actual product or service to sell.

Search Engines Are Where Your Potential Customers Live

1/3 of US consumers spend three or more hours online every day. Source: The Media Audit, Oct. 2010

The average US Internet user views 2,750 web pages per month. Source: The Nielsen company, Jan. 2011

10.3 Billion Searches are conducted every month on Google. Source: Comscore, Aug. 2010

Search Engine

70% of the links search users click on are organic – not paid. Source: Marketing Sherpa, Feb. 2007

Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites. Source: Ipsos OTX, an independent market research firm, 2010

Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.). Source: Ipsos OTX, an independent market research firm, 2010

Leverage the Mobile Web for New Customers and Increase Employee Productivity

78% of business people use their mobile device to check email. Source: AT&T, March 2011

40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item. Source: Comscore, Jan. 2011

1 in 5 US adult mobile phone owners have used their device to make a purchase in the past month. Source: Mobile Marketing Association & Luth Research, May 2010

Mobile

Why Your Business Needs To Get On Facebook NOW

1 out of every 8 minutes online is spent on Facebook. Source: Comscore, Feb. 2011

40% of Facebook’s user base is age 35+. Source: Istrategy Labs, Jan. 2010

64% of Facebook users have become “fans” of at LEAST one company. Source: Exacttarget, 2011

Facebook

The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years. Source: Hubspot, 2011

51% of Facebook fans are more likely to buy the brands they fan. Source: Chadwick Martin Bailey & Imoderate Research Technologies, Feb. 2010

Welcome to the new “Marketing Juice” blog site

My “Online Digital Marketing Strategy” blog is migrating to tumblr. Why you ask?

  • A better creative platform which also integrates Social Media.
  • Better look and feel than my older first generation blog.
  • Easier to post and more format/template options.

*Tumblr is not that great of platform for SEO, but that’s not why I switched. I switched for Tumblr’s layout, templates, and simplicity; keeps me focused on writing content. I can also post from an admin panel or a browser bookmarklet or the Dashboard from my HTC Inspire Android. I have no time to look and mess around with plugins. I just want to focus on content. The only thing that sucks, thus far, is that Tumblr doesn’t natively import posts from the blogger platform. This will force me to manually add my blogger posts archive to Tumblr one at a time. This should be completed by next year! sheesh.

Please bear with me as I move my entire blog, feedburner, etc., from my old blogger account (onlinemarketingjuice.blogspot.com) to this new tumblr site.