Shoppers on Pinterest spend twice as much as shoppers on other platforms


Pinterest users spend 2x as much when shopping on Pinterest than they do when shopping on other social media platforms. This makes Pinterest an ideal platform for products with a higher price point, like furniture and designer clothing or accessories.

When it comes to promoting your products on Pinterest, don’t be hesitant to showcase them. Demographic data indicate that Pinterest users have a higher income and tend to spend more on their shopping endeavors. By strategically targeting this audience, you may be able to drive more traffic to your website and ultimately increase your sales. Consider incorporating Pinterest into your marketing strategy and leveraging its unique features to showcase your products in a visually appealing way.

Author: Online Marketing Juice

Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: HubSpot Academy Social Media Certified. "Open to new clients" Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer.

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