To grow your business or service, you must identify and create your sales funnel as a key to your website design. Sales funnels are great, but content ecosystems are better.
Content ecosystems are like deploying tiny salesmen that live on the internet and sell for you 24/7. Content marketing’s goal is consumption, then behavior (leads, sales, new clients).
Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads that are working for you 24/7. A good content ecosystem “gels” over time and you will see the website traffic increase, SEO benefits (rank higher on Google), and hopefully a conversion (website funnel strategy) in the end. Strong pieces of content can help you become more visible online, both on search engines and on social media. Your social media platforms are one of the best ways to connect and share content with your target audience.
Content creation success is measured in many ways including:
- Spike in visitor traffic and page views on a specific content post
- The number of Shares, Likes, Pins, and ReTweets on Social Media
- Media mentions and stories covering your business or firm
- Website ranking (SERPs) increase
- Conversions. Actual product sales or new clients (example: Financial Services)
The basic purpose is to create content and try to post at least 1 time per week. Content is scalable and you can add as needed or when more resources become available. Content Marketing is important! Without it, you’re going to struggle to attract the attention you need to collect leads and convert them into sales or clients!