Fill in your profile and include a website link in your bio. That’s it! This is crucial as visitors will look and click on your bio. You want them to click back to your website!
We all know the importance of including your social media share links on a content rich website (links automate the content sharing process, increase your brand reach and awareness, links improve trust and authenticity). Conversely, not only does this website backlink in your social media bio give readers a chance to click-through to see what you’re all about, but you’ll have generated another visitor to your site. Once they land back on the website, let the website funnel take care of the rest of the journey!