Last week, Pinterest announced a new feature that automatically saves shoppable product pins and even notifies users of price changes. This is a great service feature for users interested in products and price changes. The Shopping List feature will automatically save user product pins in one place, making it easier for users to come back and shop for those items. Users will also be shown shipping costs, reviews, and notified when a saved product pin has a price drop.
Shoppable pins come from product catalogues uploaded by verified retailers and merchants — an option that first became available in March 2019.
Pinterest is also expanding this feature in foreign countries such as the UK with plans to expand to Australia, Canada, France and Germany later this year.
As of January 2021, Pinterest ranks as the 14th largest platform in the world in terms of global active users. Pinterest gained more than 100 million monthly active users in 2020. That’s the biggest increase the platform has ever seen. The influx of Pinners led to a 37% rise in monthly active users between 2019 and 2020.