Google PageSpeed Insights – Can you Score a Perfect 100?

Website performance is user experience – the power of page speed, translating into attractive online shopping experience inspires sales figures and eventually determines online business success. Can you score a perfect 100 on Google PageSPeed Insights tool?

Webpage admins can use this tool to learn on how google determines their website loading speeds. How to score a perfect 100. How to score a perfect 100…

  1. Rapid webpage loading time
  2. High levels of optimizations
  3. Low instances viewers of leaving a website before it finished loading

Other recommendations help such as reducing website images size (optimize images!) and know which image file format which is more appropriate for its purpose. Use GIF files for small images, use JPG files for images requiring multiple colors, use PNG files for images that require transparency. Request and caching boost loading speed helps as well (WordPress plugin such as W3 Total Cache to easily enable caching). Enabling caching can shave off a significant amount of time of returning visitors and provide a better user experience. The way you set up caching depends on whether you run your site with WordPress or static HTML. Also, add AMP (accelerated mobile pages) protocols to your website. Google prioritizes AMP optimized mobile websites.

Its not always possible to score 100%. Focus on lightweight quick loading web pages will increase chances of your website page appearing on the 1st page of search results. While you should certainly strive to improve your website’s loading times as much as possible, getting a 100/100 in Google PageSpeed Insights isn’t actually that important. For starters, it’s not even the be-all-end-all test for performance. Unlike PageSpeed Insights, Pingdom Tools enables you to test your site’s performance from various locations. The real purpose of testing your site’s performance with Google PageSpeed Insights isn’t to achieve a high score. Instead, it’s to find problem spots on your site, so that you can optimize them and decrease both your actual and perceived loading times.

Website speed is crucial. There is nothing so frustrating as waiting for a website to load. Ideally, websites should load within three seconds, or two seconds if it’s an eCommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket. Some 40% of consumers will wait no more than three seconds before abandoning a site.

Author: Online Marketing Juice

Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: HubSpot Academy Social Media Certified. "Open to new clients" Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer.

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