Social Media Analytics for Financial Advisors in 2022

Data analytics have always been a Financial Advisor’s best friend. Social Media analytics tracks your online campaign’s progress, helps you better allocate your time, and you get to see a bigger part of the whole picture. The core of social media analytics is the actual gathering and analyzing of marketing and audience (persona) data upon which you’ll base business decisions.

Social Media analytics are a treasure trove of “potential” client acquisition insights you can’t find anywhere else. Analytic tools such as Google Analytics, Hootsuite, Hubspot, Sprout Social, TapInfluence, Keyhole measure exactly the Social Media marketing campaign’s ROI. The takeaway from all of these tools? It’s the difference between running data-driven campaigns that result in a positive ROI versus just winging it. If your not measuring your Social Media efforts, your wasting valuable marketing time.

Data-driven Social Media insights lead to Financial Advisor prospecting ideas that lead to more efficient prospecting activities.

Author: Online Marketing Juice

Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: HubSpot Academy Social Media Certified. "Open to new clients" Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer. View all posts by Online Marketing Juice