When creating a company business Twitter account, make sure you cover the “basics” first. A great Twitter profile design will help set you apart from your competitors and make your brand look unique.
- Create a likeable and catchy Twitter handle. Your Twitter handle can be another step in the perfect profile design, matching the personality you’re attempting to convey with your profile. Choose something that doesn’t utilize numbers or underscores, if possible, to help make your handle stand out as unique. It could be your company name (if not chosen already) or your product or services specialization (niche).
- Use high quality (hi-resolution) images that grab a visitor’s attention. Use a eye catching profile company logo and don’t forget the background header image. Check your file type. Twitter supports JPEG, GIF, and PNG file formats. Maximum file size for profile photos is 2MB. Recommended dimensions for profile images are 400×400 pixels. Recommended dimensions for header images are 1500×500 pixels. Maximum file size for profile photos is 2MB. Check the dimensions. Recommended dimensions for profile images are 400×400 pixels. Recommended dimensions for header images are 1500×500 pixels.
- Include website link in your bio. This is crucial as visitors will look and click on your bio. You want them to click back to your website!
- Once your Twitter profile is dialed-in, it’s time to start posting! Pin Your Favorite, Most Creative Tweet to the Top of Your Profile. An excellent feature on Twitter is the ability to pin a tweet to the top of your profile. Pin a post that promotes your business and service. Make it catchy and link to your website original content or landing page.
- Follow accounts (influencers) that related to your Product or Service or specialization. This has proven to be the most important factor to grow your network on Twitter. Naturally, as you start taking notice in others tweets, they will start retweeting you too. Retweet (RT) are crucial in promoting your content. Retweeting provides an enormous potential for viral marketing. Numerous studies suggest the average Twitter user retweets only one in 300-400 URL’s. One can measure how much influence user (person A) has one user (person B) by counting the number of times B retweeted A. Getting retweet is important on a few different levels
- People are actually reading your tweets and think that some of them are actually valuable enough to retweet to their followers.
- The act of someone retweeting your tweet generates traffic back to your profile or the URL you listed. This can be valuable traffic generator if your URL is pointing back to a webpage that sells products or services (think branding). When you get a retweet, the potential of reaching larger audiences suddenly opens up for your business. Basically, the amplify effect of retweets, has the potential to make your business content posts go viral on Twitter.
- People want to be retweeted! Having retweets and other interaction in your tweet stream makes you a much more attractive person/entity to follow than someone whose tweets one-way.
- Retweets (RT) help build trust. Period. If you retweet valuable posts, your followers will trust you more than ever. But be careful, At the same time, ineffective retweeting can wreck your personal brand reputation.
6. Focused on your product or service niche. Start tweeting about topics that are tightly interconnected with your products’ or service focus. The major benefit of doing this is that as you become known as an expert voice in your space. Also, pay attention to the average “Social Media Post Lifespan for 2021.”
7. Get creative with your Tweets and always use images within the post. Think carefully about the wording of tweets posted. Tweeting something different than the headlines of posts that everyone else is tweeting about can help you to stand out. Try rewriting post headlines or adding your thoughts next to them. Another way to do this is to find a quote from a post you enjoyed and turn that into your headline for the tweet. Doing this can spice up your tweets and shows your followers that you are truly engaged with the content you are tweeting about.
8. Use a good social media management platform to manage Twitter postings. A couple of good examples are TweetDeck or HootSuite. These tools let you simultaneously manage all your social media accounts from a single interface. Although it excels with Twitter, you can also effectively manage your Facebook, LinkedIn, or Instagram profiles.