Twitter should be part of your firm’s marketing strategy. There are a tremendous number of potential clients out there on Twitter looking for Financial Advisor (advice) help. As social media continues to increase with financial advisor usage – Advisors are using platforms such as Twitter as a powerful tool in increasing traffic back to their respected website.
Twitter is a tremendous source of delivering traffic to your website and hopefully (with the help of a superb website funnel) will convert them into quality leads. Twitter is an attractive channel for Financial Advisors (see statistics below) to not only reach prospective clients, but to nurture relationships with existing clients as well.
Dedicate a small portion of your day on Twitter promoting your firm’s original content as well as engage with users looking for financial advice. If your busy with current clients and have no time for social media marketing, hire a freelancer that specialized in FINRA & SEC compliant best practices.